AVA is a women’s TV channnel owned by MTV Oy, the largest commercial broadcaster in Finland. It was launched in 2008 as MTV3 AVA as a pay-TV channel, then renamed to AVA in 2011 and converted into a free-to-air terrestrial channel.


MTV3 Ava AVA logo 2011 Ava 2012 logo Ava logo 2013 AVA logo 2017
2008–2011 2011–2012 2012–2013 2013–present 2017–present



MTV3 Ava

In 2008, MTV3+ was replaced by a new channel called MTV3 AVA. In its early years, it was a pay channel.



AVA logo 2011

On 15 January 2011, MTV3 AVA was renamed to AVA and became an advertising-supported free-to-air channel.


Ava 2012 logo

The logo became a hand-drawn scribbled logo in July 2012. It was a comparatively short-lived logo, lasting for 16 months until the companywide rebranding of MTV Oy in November 2013.


Ava logo 2013

A new logo and graphics package was introduced on 3 November 2013 along with the rest of MTV Oy. The new on-screen typeface is FS Emeric, which is used by MTV3 and most other properties of the company.


AVA logo 2017
A modified graphics package was introduced in 2017.

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