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Sky AdSmart[]

201?–2019[]

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AdSmart is an advertising platform initially created by Sky.

NBCUniversal Audience Studio[]

201?-2019[]

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NBCUniversal’s AdSmart brand was originally named Audience Studio.

AdSmart[]

2019–2020[]

Following the purchase of Sky by Comcast in November 2018, AdSmart was also applied to its now-sister company NBCUniversal, replacing its own Audience Studio, thus creating a new AdSmart umbrella brand with respective companies on tagline (e.g. from NBCUniversal; from Sky) starting on March 18, 2019.

2020–present[]

In November 2020, Virgin Media Television partnered with Sky to launch AdSmart across its channels.

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