Adidas

This page only shows primary logo variants.

For other related logos and images, see:

Other



1949–1950	1950–1971	1967–present	1971–1995, 2001–present (Originals)


1991–1998 (Equipment), 1998–2022 (Performance), 1996-present (corporate), 2022–present (Sportswear)	2002–2022 (Style/Neo)	2005–2021	2022–present (Performance)

Adidas AG is a German athletic apparel and footwear company based in Herzogenaurach. It is one of the world's largest sportswear brands, with Nike being the only brand more popular than Adidas.

Adidas' roots go back to 1924, when brother Adolf "Adi" and Rudolf "Rudi" Dassler formed a company called Gebrüder Dassler Schuhfabrik to create shoes. After years of disagreements, the brothers parted ways in 1948. Rudi formed Puma the same year, while Adi formed Adidas in 1949.

1949–1950[]

Since its founding in 1949, Adidas had been well-known for using the distinctive "three stripes" on their shoes as the symbol of the brand.

1950–1971[]

Between 1950 and 1971, the text's "adidas" corners became a little sharper and the logo got the black background around it.

1967–present[]

Designer:

MCKL

Typography:

Adineue Pro Bold

Launched:

19 November 1967

Formerly used for the Essentials and Neo lines, both positioned under Originals and Performance and replaced by Adidas Sportswear in 2022.

1971–1995, 2001–present (Originals)[]

Designer:

Horst Dassler

Typography:

Adineue Pro Bold

Launched:

30 April 1971

In 1971, the 1967 wordmark began to use a logo known as the 'trefoil', designed by Adi Dassler's son Horst as part of their expansion into clothes and sportswear. The trefoil is currently used for the Adidas Originals line since 2001. It was originally used as the corporate logo from 1971 to 1995, when it was replaced by the mountain in 1996.

1991–1998 (Equipment), 1996-present (corporate), 1998–2022 (Performance), 2022–present (Sportswear)[]

Designer:

Peter Moore

Typography:

Adineue Pro Bold

Launched:

October 1, 1991 (Equipment)

January 1, 1996 (corporate)

In 1991, the 'mountain' logo was introduced as the logo for their Equipment performance line, while the trefoil was still the corporate logo. In 1996, the Trefoil was retired and the mountain became the new corporate logo for the company. In 1998, the Equipment name was retired and the logo was then used for the Adidas Performance line until 2022 and since then, for the newly launched Adidas Sportswear line, being a successor to their Neo and Essentials lines, which were positioned below Adidas Originals and only used the wordmark.

2002–2022 (Style/Neo)[]

Used for the Adidas Style line until being retired in 2022.

2005–2021[]

Used at the time as the umbrella logo for the Adidas brand.

2022–present (Performance)[]

Currently used for the Adidas Performance line. The only change is the removal of the wordmark underneath the mountain logo.

External links[]

◄	Gebrüder Dassler Schuhfabrik

Adidas