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Founded in 1924 by Dassler Brothers: Adolf "Adi" and Rudolf.
In 1949, the company was split in two companies. Adolf renamed the former company as adidas and Rudolf founded a new one: Puma.
Between 1950 and 1971, the text's "adidas" corners became a little sharper and the logo got the black background around it.
Currently used in the newer logos. Still used today.
Currently used for the adidas Originals line.
Currently used for the adidas Performance line. Originally used on the adidas Equipment line in 1991.
Currently used for the adidas Style line.
Currently used as the "umbrella" logo for the adidas brand.
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| Coty Consumer Beauty:
1 Licensed brands
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