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Gebrüder Dassler Schuhfabrik
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was founded in Germany in 1924 by the brothers: Adolf "Adi" and Rudolf Dassler.
In 1949, the company was split in two companies. Adolf renamed the former company as "adidas" and Rudolf founded a new one: Puma.
Between 1950 and 1971, the text's "adidas" corners became a little sharper and the logo got the black background around it.
Currently used in the newer logos. Still used today.
1971–1997; 2001–present (Originals)
In 1971, the 1967 wordmark began to use a logo known as the "trefoil". Currently used for the adidas Originals line since 2001. Originally used as the main logo from 1971 to 1997, when the "mountain" logo replaced it.
1991-1998 (Equipment), 1998–present (Performance)
In 1991, the "mountain" logo was introduced. Currently used for the adidas Performance line. Originally used as a secondary logo on the adidas Equipment line from 1991 to 1997, when it replaced the trefoil logo.
Currently used for the adidas Style line.
Currently used as the "umbrella" logo for the adidas brand.
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