This page only shows primary logo variants. For other related logos and images, see:
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Adidas AG is a German athletic apparel and footwear company based in Herzogenaurach. It is one of the world's largest sportswear brands, with Nike being the only brand more popular than Adidas.
Adidas' roots go back to 1924, when brother Adolf "Adi" and Rudolf "Rudi" Dassler formed a company called Gebrüder Dassler Schuhfabrik to create shoes. After years of disagreements, the brothers parted ways in 1948. Rudi formed Puma the same year, while Adi formed Adidas in 1949.
1949–1950[]
1950–1971[]
Between 1950 and 1971, the text's "adidas" corners became a little sharper and the logo got the black background around it.
1967–present[]
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Currently used in the newer logos. The wordmark is still used today.
1971–1997, 2001–present (Originals)[]
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In 1971, the 1967 wordmark began to use a logo known as the 'trefoil'. Currently used for the Adidas Originals line since 2001. Originally used as the main logo from 1971 to 1997, when the 'mountain' logo replaced it.
1991–1998 (Equipment), 1998–2022 (Performance), 2022–present (Sportswear)[]
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In 1991, the 'mountain' logo was introduced. Used until 2022 for the Adidas Performance line and, since then, for the newly launched Adidas Sportswear line. Originally used as a secondary logo on the Adidas Equipment line from 1991 to 1997, when it replaced the trefoil logo.
2002–2022 (Style/Neo)[]
Used for the Adidas Style line until being retired in 2022.
2005–2021[]
Used at the time as the umbrella logo for the Adidas brand. The three stripes on the logo date way back to its founding in 1949.
2022–present (Performance)[]
Currently used for the Adidas Performance line. The only change is the removal of the wordmark underneath the mountain logo.
External links[]
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Adidas |
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| Current brands
Sportswear & accessories: Adidas (Athletics1 | Futurenatural | Neo | Y-3) Former/defunct brands
1In partnership with Fear of God.  |
| Coty Consumer Beauty:
Adidas1 | Avanço | Bourjois | Bozzano | Bruno Banani | Cenoura & Bronze | CoverGirl | David Beckham Fragrances1 | Gabriela Sabatini Perfumes1 | Good Kind Pure | Jōvan Musk | Katy Perry Parfums1 | Land of The Free | Manhattan | Max Factor | Mexx | Miss Sporty | Monange | Nautica1 | Paixão | Rimmel London | Risqué | Sally Hansen | Vera Wang1
Coty Prestige Brands: Former/defunct brands:
1 Licensed brands  |
