Designed by Lippincott & Margulies.
In 2001, a new logo was introduced with the "A" and "E" disconnected after almost 150 years.
A new logo was revealed in 2012, and can be represented with a variety of colors. It is designed by Siegel+Gale.
Following Aetna's acquisition by CVS Health, they adopted the heart symbol of their new parent company.
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