After Eight

1962–197?

After Eight was launched in late 1962 by Rowntree's.

197?–2002

The first remodelling took place in the late 1970s when the logo adopted new letter typography. The makers of After Eight, Rowntree's, was bought by Nestlé in 1988 and most brands were transferred to the new owner.

2002–2009

In 2002, the new visual identity presented, in addition to the addition of the Nestlé logo, new letter typography and more modern design for the traditional watch.

2009–present

Designer:  Echo Brand Design Epicicons[1]

Typography:  Unknown

Launched:  2009

The most-recent modernisation took place in 2009 when the traditional envelope involving chocolates became part of its visual identity, especially on the packaging. In addition, the watch has gained a cleaner design designed by Epicicons.