In 1999, Ajinomoto introduced a new logotype and slogan. The logotype uses a capital letter A that combines the infinity symbol and the slogan "A Taste of the Future" - the corporate philosophy of the Ajinomoto Group.
2010–2018 (international)[]
In 2010, Ajinomoto internationally adopted a secondary logo, with the 1999 wordmark still in use in Japan. This logo was used on packaging and on the end of commercials and was still in use in some countries until early 2018.
2017–present[]
Designer:
Unknown
Typography:
Optima (modified)
Launched:
2017
On October 2, 2017, Ajinomoto introduced the Ajinomoto Group Global Brand logo, in which the existing red wordmark was rewritten in bold and placed below the new "Aj" symbol. It was adopted internationally in 2018.
1Only in Japan, made under license from Unilever. 2Only in Brazil, made by Nissin-Ajinomoto, a joint venture between Ajinomoto and Nissin Foods.
3International brand licensee. UK rights held by The Kraft Heinz Company. 4Joint venture with General Foods.