Logopedia
Advertisement
For the monosodium glutamate seasoning brand produced by this company, see AJI-NO-MOTO.

Contents

1917–1946 1946–1973 1973–1986 1986–1999 1999–2018 2010–2018 (international) 2017–present
1917–1946 1946–1973 1973–1986 1986–1999 1999–2018 2010–2018 (international) 2017–present

S. Suzuki & Co., Ltd

1917–1946

Ajinomoto Lady.jpg

Ajinomoto

1946–1973

Aji-No-Moto bowl logo.svg

1973–1986

Designer:  Saul Bass
Typography:  Unknown
Launched:  1973


1986–1999

Ajinomoto.svg

1999–2018

Ajinomoto logo.svg

In 1999, Ajinomoto introduced a new logotype and slogan. The logotype uses a capital letter A that combines the infinity symbol and the slogan "A Taste of the Future" - the corporate philosophy of the Ajinomoto Group.

2010–2018 (international)

Ajinomoto (2010).svg

In 2010, Ajinomoto internationally adopted a secondary logo, with the 1999 wordmark still in use in Japan. This logo was used on packaging and on the end of commercials and was still in use in some countries until early 2018.

2017–present

Ajinomoto global logo.svg

On October 2, 2017, Ajinomoto introduced the Ajinomoto Group Global Brand logo, in which the existing red wordmark was rewritten in bold and placed below the new "Aj" symbol. It was adopted internationally in 2018.

External links


Advertisement