Ajinomoto

For the main monosodium glutamate seasoning brand produced by this company, see AJI-NO-MOTO.

S. Suzuki & Co., Ltd

1917–1946

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Ajinomoto

1946–1973

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1973–1986

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The first corporate logo as Ajinomoto expanded its products, designed in 1973 by American designer Saul Bass.

Variant used in corporate and advertisment purposes.

Alternative variant used on its product packagings.

1986–1999

1999–2018

In 1999, Ajinomoto formulated a new logotype and slogan. The logotype uses a capital letter A that combines the infinity symbol and the slogan "A Taste of the Future." This is the corporate philosophy of the Ajinomoto Group. They take a global perspective on “food” and “health” – with these two key concepts at the core, Ajinomoto believes that it will contribute to a better life tomorrow.

2010–2018 (International)

In 2010, Ajinomoto internationally adopted a secondary logo, while 1999 wordmark continued to use in Japan. This logo was used on packaging and on the end of commercials and was still in use in some countries until early 2018.

Variant with tagline (English).

Variant with tagline (Español)

Variant with tagline (Portuguese)

2017–present

On October 2, 2017, Ajinomoto introduces the Ajinomoto Group Global Brand logo, which the existing red wordmark was rewritten bold and placed below the new "Aj" symbol.

Logo with slogan.

External links

• Ajinomoto