Ajinomoto

For the monosodium glutamate seasoning brand produced by this company, see AJI-NO-MOTO.

S. Suzuki & Co., Ltd

1917–1946

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Ajinomoto

1946–1973

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1973–1986

DESIGNER Saul Bass

TYPOGRAPHY Unknown

USAGE Official

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Variant used in corporate and advertising purposes

Alternative variant used on its product packaging

1986–1999

1999–2018

In 1999, Ajinomoto introduced a new logotype and slogan. The logotype uses a capital letter A that combines the infinity symbol and the slogan "A Taste of the Future" - the corporate philosophy of the Ajinomoto Group.

2010–2018 (international)

In 2010, Ajinomoto internationally adopted a secondary logo, with the 1999 wordmark still in use in Japan. This logo was used on packaging and on the end of commercials and was still in use in some countries until early 2018.

English variant with tagline

Spanish variant with tagline

Portuguese variant with tagline

2017–present

On October 2, 2017, Ajinomoto introduced the Ajinomoto Group Global Brand logo, in which the existing red wordmark was rewritten in bold and placed below the new "Aj" symbol. It was adopted internationally in 2018.

Logo with slogan

External links

• Ajinomoto