Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1917–1946 1946–1973 1973–1986 1986–1999 1999–2018 2010–2018 (international) 2017–present
1917–1946 1946–1973 1973–1986 1986–1999 1999–2018 2010–2018 (international) 2017–present

S. Suzuki & Co., Ltd[]

1917–1946[]

Ajinomoto Lady

Ajinomoto[]

1946–1973[]

Aji-No-Moto bowl logo

1973–1986[]

Ajinomoto KK logo (1973)
Designer:  Saul Bass
Typography:  Unknown
Launched:  1973

1986–1999[]

Ajinomoto

1999–2018[]

Ajinomoto logo
Designer:  Unknown
Typography:  Optima (modified)
Launched:  1999

In 1999, Ajinomoto introduced a new logotype and slogan. The logotype uses a capital letter A that combines the infinity symbol and the slogan "A Taste of the Future" - the corporate philosophy of the Ajinomoto Group.

2010–2018 (international)[]

Ajinomoto (2010)

In 2010, Ajinomoto internationally adopted a secondary logo, with the 1999 wordmark still in use in Japan. This logo was used on packaging and on the end of commercials and was still in use in some countries until early 2018.

2017–present[]

Ajinomoto global logo
Designer:  Unknown
Typography:  Optima (modified)
Launched:  2017

On October 2, 2017, Ajinomoto introduced the Ajinomoto Group Global Brand logo, in which the existing red wordmark was rewritten in bold and placed below the new "Aj" symbol. It was adopted internationally in 2018.

External links[]


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