Ajinomoto

For the monosodium glutamate seasoning brand produced by this company, see AJI-NO-MOTO.

Contents
1917–1946	1946–1973	1973–1986	1986–1999	1999–2018	2010–2018 (international)	2017–present

S. Suzuki & Co., Ltd

1917–1946

Ajinomoto

1946–1973

1973–1986

Designer:  Saul Bass

Typography:  Unknown

Launched:  1973

Main variant, used in corporate and advertising purposes.

Alternate variant, used in packaging.

Wordmark variant (English).

SVG NEEDED

1986–1999

Vietnamese variant (1997-1999)

1999–2018

In 1999, Ajinomoto introduced a new logotype and slogan. The logotype uses a capital letter A that combines the infinity symbol and the slogan "A Taste of the Future" - the corporate philosophy of the Ajinomoto Group.

Icon.

Tagline variant.

1999-2003 tagline variant (Vietnamese).

2010 tagline variant.

2010 tagline variant (Japanese).

2010–2018 (international)

In 2010, Ajinomoto internationally adopted a secondary logo, with the 1999 wordmark still in use in Japan. This logo was used on packaging and on the end of commercials and was still in use in some countries until early 2018.

Tagline variant.

Tagline variant (Spanish).

Tagline variant (Portuguese).

2017–present

On October 2, 2017, Ajinomoto introduced the Ajinomoto Group Global Brand logo, in which the existing red wordmark was rewritten in bold and placed below the new "Aj" symbol. It was adopted internationally in 2018.

Tagline variant.

2019 SEA Games platinum partner variant.

Tokyo 2020 partner variant.

External links

• Ajinomoto