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For the monosodium glutamate seasoning brand produced by this company, see AJI-NO-MOTO.

S. Suzuki & Co., Ltd

1917–1946

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Ajinomoto

1946–1973 (1991-1997 (Vietnam))

AJI-NO-MOTO.png


1973–1986

Ajinomoto (1973) jp.jpg
Designer:  Saul Bass
Typography:  Unknown
Launched:  Unknown
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1986–1999 (1997-1999 (Vietnam))

Ajinomoto.svg


Vietnamese variant (1997-1999)


1999–2018

Ajinomoto logo.svg

In 1999, Ajinomoto introduced a new logotype and slogan. The logotype uses a capital letter A that combines the infinity symbol and the slogan "A Taste of the Future" - the corporate philosophy of the Ajinomoto Group.


With slogan


Vietnamese variant (1999-2003)


2010–2018 (international)

Ajinomoto (2010).svg

In 2010, Ajinomoto internationally adopted a secondary logo, with the 1999 wordmark still in use in Japan. This logo was used on packaging and on the end of commercials and was still in use in some countries until early 2018.

2017–present

Ajinomoto global logo.svg

On October 2, 2017, Ajinomoto introduced the Ajinomoto Group Global Brand logo, in which the existing red wordmark was rewritten in bold and placed below the new "Aj" symbol. It was adopted internationally in 2018.

External links


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