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For the main monosodium glutamate seasoning brand produced by this company, see AJI-NO-MOTO.

S. Suzuki & Co., Ltd

1917–1946

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Ajinomoto

1946–1973

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1973–1986

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The first corporate logo as Ajinomoto expanded its products, designed in 1973 by U.S. designer Saul Bass.

1986–1999

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1999–2017

Ajinomoto logo

In 1999, Ajinomoto formulated a new logotype and slogan. The logotype uses a capital letter A that combines the infinity symbol and the slogan "A Taste of the Future." This is the corporate philosophy of the Ajinomoto Group. They take a global perspective on “food” and “health” – with these two key concepts at the core, Ajinomoto believes that it will contribute to a better life tomorrow.

2010–2017

Ajinomoto logo1


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In 2010, Ajinomoto internationally adopted a secondary logo, while 1999 wordmark continued to use in Japan. This logo was used only on Ajinomoto packaging and at the end of international commercials promoting Ajinomoto products. This logo was still in use in some countries until early 2018.

2017–present

Ajinomoto global logo

On October 2, 2017, Ajinomoto introduces the Ajinomoto Group Global Brand logo. Now the logo has the "Aj" symbol, retains the red symbol color and the "AJINOMOTO" wordmark in the bottom became bolder.