Ajinomoto

For the main monosodium glutamate seasoning brand produced by this company, see AJI-NO-MOTO.

S. Suzuki & Co., Ltd

1917–1946

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Ajinomoto

1946–1973

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1973–1986

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The first corporate logo as Ajinomoto expanded its products, designed in 1973 by U.S. designer Saul Bass.

1986–1999

1999–2018

In 1999, Ajinomoto formulated a new logotype and slogan. The logotype uses a capital letter A that combines the infinity symbol and the slogan "A Taste of the Future." This is the corporate philosophy of the Ajinomoto Group. They take a global perspective on “food” and “health” – with these two key concepts at the core, Ajinomoto believes that it will contribute to a better life tomorrow.

2010–2018

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In 2010, Ajinomoto internationally adopted a secondary logo, while 1999 wordmark continued to use in Japan. This logo was used only on Ajinomoto packaging and at the end of international commercials promoting Ajinomoto products. This logo was still in use in some countries until early 2018.

2017–present

On October 2, 2017, Ajinomoto introduces the Ajinomoto Group Global Brand logo. Now the logo has the "Aj" symbol, retains the red symbol color and the "AJINOMOTO" wordmark in the bottom became bolder.

Logo with slogan.

V • T • E  Ajinomoto

Subsidiaries: Ajinomoto Frozen Foods | Ajinomoto General Foods Asian brands: Japan: AJI-NO-MOTO | Cook-Do | Frozen Foods | Hondashi | Knorr1 South Korea: Amino Vital | Hondashi | Vono China: AJI-NO-MOTO | Amoy3 | Morchu Gaotang | Vermont Curry | Vono Hong Kong: AJI-NO-MOTO | Hondashi | Amoy3 India: AJI-NO-MOTO | Hapima Bangladesh, Singapore: AJI-NO-MOTO Thailand: AJI-NO-MOTO | Birdy | Frozen Foods | L-Lysine | Lite Sugar | Ros Dee | Takumi-Aji | YumYum Cambodia: AJI-NO-MOTO | Ros Dee Vietnam: AJI-NO-MOTO | Aji-Mayo | Aji-ngon | Aji-Quick | Birdy Taiwan: AJI-NO-MOTO | Hondashi | Vono Philippines: AJI-NO-MOTO | Aji-Shio | Chickensavor | Crispy Fry | Fres-C | Ginisa | Porksavor | Sarsaya | Sinigang | Tasty Boy Malaysia: Activa | AJI-NO-MOTO | Pal Sweet | Seri-Aji | Slim Up | Techno M Series | Tumix | Vono Indonesia: AJI-NO-MOTO | Delito | Masako | Mayumi | Sajiku | Saori | YumYum European & African brands Poland: Samsmak | Yakinoodles | YumYum France: Activa | Amoy3 | Ajinomoto | AJI-NO-MOTO | Asparatame | Chicken Powder | L-Lysine | L-Threonine | L-Tryptophan | Oyakata Ivory Coast, Egypt, Turkey and Russia: AJI-NO-MOTO Nigeria: AJI-NO-MOTO | MaDish North & South American brands United States: AJI-NO-MOTO | Amino Vital | Amoy3 | Frozen Foods | Hondashi | Ling Ling | Taipei Foods | Jose Ole | VIP Foods | Posada | Bernardi | Fred's For Starters | Whitey's | The Original Chili Bowl | Golden Tiger Mexico: AJI-NO-MOTO | Hondashi Bolivia: Doña Gusta Brazil: AJI-NO-MOTO | Aji-Sal | Fit | Harmonix | Hondashi | L-Lysine | L-Threonine | MID | MID Sugar | Nissin Lamen2 | Receita de Casa | Sabor a mi | Satis | Sazón | Vono Colombia: AJI-NO-MOTO | Ajinomen Ecuador: AJI-NO-MOTO Peru: Ajinomix | AJI-NO-MOTO | Aji-no-Sillao | Ajinomen | Crispy Chicken | Deli Arroz | Doña Gusta 1Only in Japan, made under license from Unilever. 2Only in Brazil, made by Nissin-Ajinomoto, a joint venture between Ajinomoto and Nissin Foods. 3International brand licensee. UK rights held by The Kraft Heinz Company.