Logopedia
Advertisement

S. Suzuki & Co., Ltd

1917–1946

Template:Missing former logo

Ajinomoto

1946–1973

Template:Missing former logo

1973–1986

Ajinomoto (1973) jp
Designer:  Saul Bass
Typography:  Unknown
Launched:  Unknown
Logopedia InfoWhite SVG NEEDED

1986–1999

Ajinomoto

1999–2018

Ajinomoto logo

In 1999, Ajinomoto introduced a new logotype and slogan. The logotype uses a capital letter A that combines the infinity symbol and the slogan "A Taste of the Future" - the corporate philosophy of the Ajinomoto Group.

2010–2018 (international)

Ajinomoto (2010)

In 2010, Ajinomoto internationally adopted a secondary logo, with the 1999 wordmark still in use in Japan. This logo was used on packaging and on the end of commercials and was still in use in some countries until early 2018.

2017–present

Ajinomoto global logo

On October 2, 2017, Ajinomoto introduced the Ajinomoto Group Global Brand logo, in which the existing red wordmark was rewritten in bold and placed below the new "Aj" symbol. It was adopted internationally in 2018.

External links


Advertisement