Alcatel



1987–2004	2004–2010	2010–2016	2016–2024	2016–present (secondary)

Alcatel (first era)[]

1987–2004[]

Designer:

Margaret Youngblood of
Landor Associates

Typography:

Futura

Launched:

1987

Alcatel originally started making mobile phones in late 1996. The logo was still used in mobile phones until 2007.

Alcatel Mobile Phones (Alcatel)[]

2004–2010[]

Alcatel Mobile Phones was established in April 2004 as a joint venture between Alcatel-Lucent (45%) and TCL Corporation (55%).

In 2005, the joint venture was dissolved and TCL acquired Alcatel-Lucent's 45 percent share, and Alcatel Mobile Phones became a wholly-owned subsidiary group of TCL. The brand name was licensed to TCL.

As the year 2007 when the new logo for Alcatel's mobile phones is finally being released after 3 years.

Alcatel OneTouch[]

2010–2016[]

In 2010, Alcatel One Touch became the corporate brand.

Since 2024, TCL reused the Onetouch branding, without the Alcatel branding, for its feature phone lineup branded as TCL Onetouch.

Alcatel (second era)[]

2016–2024 (mobile)[]

In February 2016, following Alcatel One Touch being bought by Nokia, the company changed back its name to Alcatel and made a new logo.

In late 2020, TCL, a licensor of the brand, started to use its own brand for their smartphones with the release of TCL Plex but the Alcatel brand was retained for use on budget entry level smartphones and KaiOS based smart feature phones.

In 2024, as its current licensing deal with Nokia will expire by the end of 2024, TCL decided to retire the Alcatel branding and rebranded its feature phone line to TCL Onetouch, as well as its KaiOS-based device Alcatel Flip line to TCL Flip. The "a" speech icon symbol is still retained on the TCL Onetouch brand.

2016–present (telephone products)[]

Alongside the main Alcatel logo currently used by licensor TCL, Alcatel-branded telephones produced by Atlinks also received its new logo, different from one used by Alcatel Mobile.