Alfa Romeo was founded on the 24th June 1910 as A.L.F.A. Alfa Romeo's logo incorporates two heraldic devices traditionally associated with its birthplace, the city of Milan: a red cross, from the emblem of Milan and the 'biscione'; a crowned viper swallowing a moor - the emblem of the House of Visconti, rulers of the city in the 14th century.
A.L.F.A is an acronym for Anonima Lombarda Fabbrica Automobili ("Anonymous Automobile Factory in Lombardy" in English).
Alfa-Romeo[]
1915–1925[]
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Alfa was renamed 'Alfa-Romeo' in 1915 and with that came an altered logo now reading 'Alfa-Romeo Milano'.
1925–1933[]
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In 1925, a silver wreath was added to the outside as well as some minor edits to the typeface, cross, and the viper.
1933–1946[]
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In 1933, the text was modified and further edits were made to the badge.
1946–1947[]
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The logo was simplified in 1946, removing the wreath and modifying the emblem yet again.
Alfa Romeo[]
1947–1948[]
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For a short time, the logo became red before it was reverted back to its former colour scheme. At this time, the dash between 'Alfa' and 'Romeo' was also removed.
1948–1950[]
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1950–1971[]
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The logo was slightly changed in 1950 with the viper and cross being modified.
1971–1972[]
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In 1971 the word "Milano" was dropped from Alfa Romeo's logo.
1972–2000[]
2000–2015[]
2015–2023[]
Designer:
Fabio Milito
Typography:
Custom
Launched:
June 25, 2015
Since 2023 the print variant of this logo has been used as the main logo. This badge is currently being used only on some car models. Main models launched since 2023 only use a black variant of this badge.
