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1997–2000 2000–2001 2001–2004 2004–2008 2008–2015 2015–present 2024 (tentative)
1997–2000 2000–2001 2001–2004 2004–2008 2008–2015 2015–present 2024 (tentative)

UK Arena[]

1997–2000[]

UK Arena
Designer:  Lambie-Nairn
Typography:  Gill Sans
Launched:  November 1st, 1997

UK Arena was launched on November 1st 1997, along with UK Horizons, UK Style and new look of UK Gold.

UK Drama[]

2000–2001[]

UK Drama 2000
Designer:  Unknown
Typography:  Gill Sans
Launched:  March 2000

UK Arena became UK Drama in March 2000.

2001–2004[]

UK Drama 2001
Designer:  Lambie-Nairn
Typography:  Unknown
Launched:  May 8th, 2001

All UKTV channels got a new look, commissioned from Lambie-Nairn, on May 8th, 2001 (with an exception of Play UK, which got a new look in November 2000).

"UK Drama is exactly what its name suggests; emotionally gripping storytelling. The new identity creates a series of drum 'fanfares', suitable both for 'classic' period drama and more contemporary material. Three drummers perform in unison under suitably dramatic, sometimes startling, lighting effects." - Lambie-Nairn

UKTV Drama[]

2004–2008[]

UKTV Drama
Designer:  Dunning Eley Jones
Typography:  Home Book UKTV
Launched:  March 8th, 2004

On March 8th, 2004, all UKTV channels were renamed to include the parent company's brand in their names.

Alibi[]

2008–2015[]

Alibi 2008
Designer:  Red Bee Media
Typography:  American Typewriter (modified)
Launched:  October 7th, 2008

On October 7th, 2008, UKTV's entertainment channels were overhauled. UKTV Gold become G.O.L.D., the general channel Watch was launched and UKTV Drama was rebranded as the crime drama channel Alibi. The tagline for the new channel become "The deadliest place on TV". The new identity was created by Red Bee Media and included four idents from launch.

"The brand identity is centred around various alibis, using stereotypical crime scene settings, such as the outline of a body, a gunshot shattering a piece of glass and a combination lock on a safe being cracked to reveal fragmented storylines of an alibi." – Red Bee Media press release

2015–present[]

Alibi 2015
Designer:  Unknown
Typography:  Foro Rounded Medium (modified)
Launched:  July 1st, 2015

On July 1st, 2015, Alibi launched a revamped look with a new range of idents. Those idents involved the camera following a red piece of string that joins clues of a crime scene together until the camera goes to the whole room and then the Alibi logo is eventually traced.

U&Alibi[]

2024 (tentative)[]

U&alibi
Designer:  Wolff Olins
In-house
Typography:  Right Grotesk Medium
Launched:  Late 2024

On November 29th, 2023, UKTV announced its intention to launch 'U' - a new masterbrand that will unite its family channels and its streaming.

Launched on July 16th, 2024, UKTV's streaming service UKTV Play became U; and its family of free-to-air channel adopted the 'U&...' branding: U&Dave, U&Drama, U&W, and U&Yesterday.

UKTV's pay channels will transition to U&Alibi, U&Eden, and U&Gold at a later date.[1]

References[]

  1. https://corporate.uktv.co.uk/news/article/uktv-announces-creation-of-u-a-new-brand/ UKTV announces creation of 'U' - a new brand to unite its free TV and digital portfolio] - UKTV Corporate Site, 29 November 2023

External links[]


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