1997–2000 2000–2001 2001–2004 2004–2008 2008–2015 2015–present
1997–2000 2000–2001 2001–2004 2004–2008 2008–2015 2015–present

UK Arena


UK Arena.svg
Designer:  Lambie-Nairn
Typography:  Gill Sans
Launched:  November 1, 1997

UK Arena was launched on November 1, 1997, along with UK Horizons, UK Style and the rebranded UK Gold. The original design was created by Lambie-Nairn.

UK Drama


UK Drama 2000.svg
Designer:  Unknown
Typography:  Gill Sans
Launched:  March 2000

UK Arena became UK Drama in March 2000.


UK Drama 2001.svg

New looks and idents for the UKTV channels, created by Lambie-Nairn, were launched on May 8, 2001.

"UK Drama is exactly what its name suggests; emotionally gripping storytelling. The new identity creates a series of drum 'fanfares', suitable both for 'classic' period drama and more contemporary material. Three drummers perform in unison under suitably dramatic, sometimes startling, lighting effects." - Lambie-Nairn

UKTV Drama


UKTV Drama.svg

On March 8, 2004, all UKTV channels were renamed to include the parent company's brand in their names. UK Drama become UKTV Drama.



Alibi 2008.svg
Designer:  Red Bee Media
Typography:  American Typewriter
Launched:  October 7, 2008

On October 7, 2008, UKTV's entertainment channels were overhauled. UKTV Gold become G.O.L.D., the general channel Watch was launched and UKTV Drama was rebranded as the crime drama channel Alibi. The tagline for the new channel become "The deadliest place on TV". The new identity was created by Red Bee Media and included four idents from launch.

"The brand identity is centred around various alibis, using stereotypical crime scene settings, such as the outline of a body, a gunshot shattering a piece of glass and a combination lock on a safe being cracked to reveal fragmented storylines of an alibi." – Red Bee Media press release


Alibi 2015.svg

On July 1, 2015, Alibi launched a revamped look with a new range of idents. Those idents involved the camera following a red piece of string that joins clues of a crime scene together until the camera goes to the whole room and then the Alibi logo is eventually traced.