1946-1969
Alitalia's first logo was the "Freccia Alata" (winged arrow), an icon of speed. Today the "Freccia Alata" is used in the MilleMiglia Program to identify the most prestigious club.
1969-2005
Designed by Landor Associates
2005-2015
Designed by Saatchi&Saatchi
2015-present
Designed by Landor Associates