According to PepsiCo's trademark filing, this design was introduced at some unspecified time in December 1995. PepsiCo would purchase The Quaker Oats Company, owner of competitor Gatorade, in 2001 and would sell All Sport to Monarch Beverage Company that same year.
2002-2014[]
Designer:
Unknown
Typography:
Serpentine Bold Italic
Launched:
April 4, 2002
Monarch would reintroduce All Sport on April 4, 2002[1], featuring new packaging described by the company as featuring "a patriotic red, white and blue logo". Monarch would sell the brand to Big Red in 2007.
2014-Present[]
Designer:
Unknown
Typography:
Serpentine Bold Italic
Launched:
Unknown
Big Red would be acquired by Keurig Dr Pepper in 2018. A year later in 2019, All Sport was sold to Jel Sert, who was the manufacturer of the drink.[2]
