Alpha Beta



1915–1923	1923–1924	1924–1927	1927–1937	1937–1939	1939–1952


1952–1961	1961–1966	1966–1967	1967–1969	1969–1976	1970–1990


1976–1979	1979–1990	1979–1991 (Skaggs Alpha Beta)	1988–1995

1915–1923[]

LOGO MISSING

1923–1924[]

1924–1927[]

1927–1937[]

1937–1939[]

1939–1952[]

1952–1969[]

1952–1961[]

Designer:

Tinsley Jepson (character)

Typography:

Custom

Launched:

1952

In 1952, the "L'il Alphy" character, designed by artist Tinsley Jepson, debuted.

1961–1966[]

After American Stores' acquisition of Alpha Beta in 1961, the "1st" within the ribbon was changed to read "Acme".

1966–1967[]

1967–1969[]

1969–1976[]

Designer:

Unknown

Typography:

Custom

Launched:

January 6, 1969

1970–1990[]

Designer:

Unknown

Typography:

Custom

Launched:

October 1970
January 27, 1972 (Commerce)

1976–1979[]

1979–1990[]

1979–1991 (Skaggs Alpha Beta)[]

In September 1991, all Skaggs Alpha Beta stores were renamed under the Jewel Osco banner. All would soon be sold to Albertsons within half a year.

1988–1995[]

Designer:

Sidjakov, Berman & Gomez Associates

Typography:

Futura Extra Bold (modified)

Launched:

January 1988

Despite being used on new store signage beginning in early 1988, this logo did not appear in advertising until September 1990. In 1995, Alpha Beta was sold to Ralphs.