- For the channel replaced by Alpha TV in 1999, but relaunched in 2006, see Skai TV.
Alpha TV, launched in 1999 as a replacement of Skai TV (not to be confused with the newer Skai TV, launched in 2006), is one of Greece’s most popular television channels. It was owned by the RTL Group from 2008 to 2012. It has a sister channel of the same name in Cyprus.
Alpha TV was launched in October 1988 as TV Plus Piraeus. By June 1989, the channel changed its name to TV Plus, but the logo did not change this time.
In September 1993, TV Plus was renamed to Skai TV.
Skai TV introduced a new logo on 10 December 1998.
On 27 September 1999, Skai TV was renamed to Alpha-Sky, but this lasted only for a month.
On 25 October 1999, Alpha-Sky was renamed to Alpha TV following a change in ownership.
Alpha TV introduced a new milky-way-logo on 3 March 2003.
On 20 September 2004, Alpha TV adopted its blue bubble-cube-logo, which lasted for almost exactly a year.
On 19 September 2005, Alpha TV introduced its red "A" logo. This logo has been used to the present day, although in different forms.
Alpha TV received another new logo in 10 September 2007.
On 18 December 2009, Alpha TV received yet another new logo and graphics package.
Alpha TV introduced its current logo and graphics package on 30 September 2013. The graphics package is flat and bouncy, with drop-like animations and a bright colour palette. It was designed by Nomint and Tony Zagoraios, which also rebranded competitor Skai TV in 2018. A custom-made font is used in on-screen typography.
- Tony Zagoraios (Art One Motion)
- The Branding Source
- Brand New: Alpha goes Phlat
- European Design
Major terrestrial television channels in Greece
|The following television channels hold a nationwide general content television broadcasting licence and are thus the most-viewed TV channels in Greece.|
1Makedonia TV is part of the Antenna Group. The licence is applicable for both ANT1 and Makedonia TV.