115,026 Pages

This page only shows primary logo variants.
For other related logos and images, see:

Contents

1994–1997 1997 1997–1998 1998–1999 1999–2000 2000–present
1994–1997 1997 1997–1998 1998–1999 1999–2000 2000–present


1994–1997

Amazon logo 1994.svg
DESIGNER
Turner Duckworth
TYPOGRAPHY
Arial Black
USAGE
Official

1997

Amazon Logo 1997.svg
DESIGNER
Turner Duckworth
TYPOGRAPHY
Gill Sans Heavy
USAGE
Official

1997–1998

Amazon logo 1997.svg
DESIGNER
Turner Duckworth
TYPOGRAPHY
Times New Roman
USAGE
Official

1998–1999

Amazon logo 1998.svg
DESIGNER
Turner Duckworth
TYPOGRAPHY
Unknown
USAGE
Official

Only used for a year until being replaced with the 'swish' logo one year later.

1999–2000

Amazon logo 1999.svg
DESIGNER
Turner Duckworth
TYPOGRAPHY
Officina Sans Bold
USAGE
Official

Later in 1999, Amazon dropped the yellow circle logo and replaced it with a new swish logo. The logo uses a Officina Sans font which is Bold for amazon and Book for .com.

2000–present

Amazon.svg
DESIGNER
Turner Duckworth
TYPOGRAPHY
Officina Sans Bold (modified)
USAGE
Official

In 2000, they added a yellow arrow to the logo. The arrow shows, indirectly, that they have everything from A-Z. Amazon launched this logo at 2:00am (EST) on January 25, 2000.

External links


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