On January 25, 2000, Amazon adopted a new logo similar to its existing one, but with the yellow line replaced with an arrow resembling a smile that stretches from the "a" to the "z" (an indirect metaphor for Amazon's wide selection of products).
2024–present
Designer:
Unknown
NaN (typeface)
Typography:
Custom-designed (based on the original Amazon wordmark)
Amazon Ember Modern (custom-designed, corporate)
Launched:
April 15, 2024 (soft-launch)
November 1, 2024 (official)
On April 15, 2024, an updated logo for Amazon was revealed on an Amazon Live FAST channel promo on YouTube. The smile was made slightly thicker and was changed to a deeper orange, and the "amazon" wordmark was modified and changed to a dark blueish gray. A font based on the wordmark, Amazon Ember Modern, was created by font foundry NaN.