Only used for three months until being replaced with the 'swish' logo in March 1998.
Later in 1998, Amazon dropped the orange circle logo and replaced it with a new swish logo utilizing the Officina Sans font.
On January 25, 2000, Amazon adopted a new logo similar to its existing one, but with the yellow line replaced with an arrow resembling a smile that stretches from the "a" to the "z" (an indirect metaphor for Amazon's wide selection of products).
Amazon Appstore | Amazon Music
Dash | Echo | Fire (TV | OS) | Kindle
Alexa | Audible | Fresh | Locker | Tickets
Prime: Video | Now | Reading | Music | Gaming | Pantry | Day Other Subscriptions: Music Unlimited | Kindle Unlimited | Luna | Drive
Payments: Pay | Cash (Top Up)
Amazon Books | Amazon 4-star | Amazon Fresh (Pickup) | Amazon Go (Grocery)
Acquisitions & Websites
A9.com | AbeBooks | Alexa Internet | Amazon Marketplace | Amazon miniTV (India only) | Amazon Payments | Amazon Publishing | Amazon Smile | Amazon Studios (Others) | AmazonWireless | Box Office Mojo | China | ComiXology | Diapers.com | Digital Photography Review | Endless.com | Goodreads | IMDb (Pro | TV) | Junglee.com | Shelfari | Souq.com | The Book Depository | Twitch | Westland Books (India) | Whole Foods Market | Woot.com | Zappos.com
Amazon Web Services
AMI | CloudFront | DynamoDB | EBS | Elemental | EC2 | FPS | MTurk | Product Advertising API | RDS | S3 | SES | SimpleDB | SQS | VPC | Silk | Glacier
Lab126 | YES (15%)
Amapedia | Amazon Cloud Player | Amazon Local | Amazon MP3 | Amazon Tap | Amazon Fire Phone | Askville | CDNOW | Double Helix Games | Lexcycle | Mobipocket | LoveFilm | Obidos | PlanetAll | Reflexive Entertainment | Justin.tv | Withoutabox