This page only shows primary logo variants. For other related logos and images, see:
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| 1994–1997 | 1997 | 1997–1998 | 1998–1999 | 1999–2000 | 2000–present |
1994–1997
| DESIGNER Turner Duckworth |
TYPOGRAPHY Arial Black |
USAGE Official |
1997
| DESIGNER Turner Duckworth |
TYPOGRAPHY Gill Sans Heavy |
USAGE Official |
1997–1998
| DESIGNER Turner Duckworth |
TYPOGRAPHY Times New Roman |
USAGE Official |
1998–1999
| DESIGNER Turner Duckworth |
TYPOGRAPHY Unknown |
USAGE Official |
Only used for a year until being replaced with the 'swish' logo one year later.
1999–2000
| DESIGNER Turner Duckworth |
TYPOGRAPHY Officina Sans Bold |
USAGE Official |
Later in 1999, Amazon dropped the yellow circle logo and replaced it with a new swish logo. The logo uses a Officina Sans font which is Bold for amazon and Book for .com.
2000–present
| DESIGNER Turner Duckworth |
TYPOGRAPHY Officina Sans Bold (modified) |
USAGE Official |
In 2000, they added a yellow arrow to the logo. The arrow shows, indirectly, that they have everything from A-Z. Amazon launched this logo at 2:00am (EST) on January 25, 2000.
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