Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1994–1995 1995–1997 1997 1997–1998
1994–1995 1995–1997 1997 1997–1998
1998 1998–2000 2000–present 2024 (tentative)
1998 1998–2000 2000–present 2024 (tentative)

Cadabra

1994–1995

Logopedia InfoWhite LOGO MISSING

Amazon

1995–1997

Amazon logo 1994
Designer:  Unknown
Typography:  Tahoma
Launched:  July 16, 1995

1997

Amazon Logo 1997
Designer:  Unknown
Typography:  Gill Sans Heavy
Launched:  Unknown

1997–1998

Amazon logo 1997
Designer:  Unknown
Typography:  Times New Roman
OCR-B
Launched:  May 1997

1998

Amazon logo 1998
Designer:  Unknown
Typography:  Unknown
Launched:  January 1998

Only used for three months until being replaced with the 'swish' logo in March 1998.

1998–2000

Amazon logo 1999
Designer:  Unknown
Typography:  Officina Sans Bold (amazon)
Officina Sans Book (com)
Launched:  March 1998

Later in 1998, Amazon dropped the orange circle logo and replaced it with a new swish logo utilizing the Officina Sans font.

2000–present

Amazon
Designer:  Anthony Biles at Turner Duckworth[1][2]
Typography:  Franklin Gothic Condensed
(modified)
Launched:  January 25, 2000

On January 25, 2000, Amazon adopted a new logo similar to its existing one, but with the yellow line replaced with an arrow resembling a smile that stretches from the "a" to the "z" (an indirect metaphor for Amazon's wide selection of products).

2024 (tentative)

Amazon2024
Designer:  NaN (font)
Typography:  Amazon Ember Modern (custom)
Launched:  April 15, 2024 (soft launch)

On April 15, 2024, an updated logo for Amazon was revealed on an Amazon Live FAST channel promo on YouTube. The smile was made slightly thicker and was changed to a deeper orange, and the "amazon" wordmark was modified and changed to a dark blueish gray. A font based on the wordmark, Amazon Ember Modern, was created by font foundry NaN.

References

External links

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