Amazon

This page only shows primary logo variants. For other related logos and images, see: Badges Icons Logo Variations

Contents
1994–1995	1995–1997	1997	1997–1998	1998	1998–2000	2000–present

Cadabra

1994–1995

LOGO MISSING

Amazon

1995–1997

Designer:  Unknown

Typography:  Tahoma

Launched:  July 16, 1995

1997

Designer:  Unknown

Typography:  Gill Sans Heavy

Launched:  Unknown

1997–1998

Designer:  Unknown

Typography:  Times New Roman OCR-B

Launched:  May 1997

1998

Designer:  Unknown

Typography:  Unknown

Launched:  January 1998

Only used for three months until being replaced with the 'swish' logo in March 1998.

1998–2000

Designer:  Unknown

Typography:  Officina Sans Bold (amazon) Officina Sans Book (com)

Launched:  March 1998

Later in 1998, Amazon dropped the orange circle logo and replaced it with a new swish logo utilizing the Officina Sans font.

2000–present

Designer:  Turner Duckworth Dalton Maag (Amazon Ember font)

Typography:  Franklin Gothic Condensed (Modified, logo) Amazon Ember (corporate, custom-designed)

Launched:  January 25, 2000

On January 25, 2000, Amazon adopted a new logo similar to its existing one, but with the yellow line replaced with an arrow resembling a smile that stretches from the "a" to the "z" (an indirect metaphor for Amazon's wide selection of products).

External links

• Official website