Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1994–1995 1995–1997 1997 1997–1998 1998 1998–2000 2000–present
1994–1995 1995–1997 1997 1997–1998 1998 1998–2000 2000–present

Cadabra

1994–1995

Logopedia InfoWhite LOGO MISSING

Amazon

1995–1997

Amazon logo 1994
Designer:  Unknown
Typography:  Tahoma
Launched:  July 16, 1995

1997

Amazon Logo 1997
Designer:  Unknown
Typography:  Gill Sans Heavy
Launched:  Unknown

1997–1998

Amazon logo 1997
Designer:  Unknown
Typography:  Times New Roman
OCR-B
Launched:  May 1997

1998

Amazon logo 1998
Designer:  Unknown
Typography:  Unknown
Launched:  January 1998

Only used for three months until being replaced with the 'swish' logo in March 1998.

1998–2000

Amazon logo 1999
Designer:  Unknown
Typography:  Officina Sans Bold (amazon)
Officina Sans Book (com)
Launched:  March 1998

Later in 1998, Amazon dropped the orange circle logo and replaced it with a new swish logo utilizing the Officina Sans font.

2000–present

Amazon
Designer:  Anthony Biles at Turner Duckworth[1][2]
Typography:  Franklin Gothic Condensed
(modified)
Launched:  January 25, 2000

On January 25, 2000, Amazon adopted a new logo similar to its existing one, but with the yellow line replaced with an arrow resembling a smile that stretches from the "a" to the "z" (an indirect metaphor for Amazon's wide selection of products).

References

External links

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