Amazon

This page only shows primary logo variants. For other related logos and images, see: Badges Logo Variations

Contents
1995–1997	1997	1997–1998	1998–1999	1999–2000	2000–present

Cadabra

1994–1995

LOGO MISSING

Amazon

1995–1997

Designer:  Unknown

Typography:  Tahoma

Launched:  July 16, 1995

1997

Designer:  Unknown

Typography:  Gill Sans Heavy

Launched:  Unknown

1997–1998

Designer:  Unknown

Typography:  Times New Roman OCR-B

Launched:  Unknown

1998–1999

Designer:  Unknown

Typography:  Unknown

Launched:  Unknown

Only used for a year until being replaced with the 'swish' logo one year later.

1999–2000

Designer:  Unknown

Typography:  Officina Sans Bold Officina Sans Book

Launched:  Unknown

Later in 1999, Amazon dropped the orange circle logo and replaced it with a new swish logo utilizing the Officina Sans font.

2000–present

Designer:  Turner Duckworth

Typography:  Unknown

Launched:  January 25, 2000

On January 25, 2000, Amazon adopted a new logo similar to its existing one, but with the yellow line replaced with an arrow resembling a smile that stretches from the "a" to the "z" (an indirect metaphor for Amazon's wide selection of products).

• Turner Duckworth

External links

• Official website