Amazon Freevee, previously known as IMDb Freedive and IMDb TV, was an ad-supported free streaming service owned by Amazon. It was integrated into Amazon Prime Video on December 30, 2024.
IMDb Freedive[]
January–June 2019[]
Designer:
Unknown Dalton Maag (Ember font)
Typography:
Impact ("IMDb") Amazon Ember Ultra-Bold ("Freedive")
Launched:
January 2019
IMDb TV[]
2019–2022[]
Designer:
Unknown Dalton Maag (Ember font)
Typography:
Impact ("IMDb") Amazon Ember Ultra-Bold ("TV")
Launched:
June 2019
Stacked variant.
The logo had a minor color change that seems to have gone into effect either in late 2021 or early 2022.
The service was rebranded in June 2019 as IMDb TV.
Amazon Freevee[]
2022–2024[]
Designer:
BUCK
Typography:
Proxima Nova Bold (modified)
Launched:
April 27, 2022
The service's second rebrand was unveiled on April 13, 2022, and went into effect two weeks later on April 27, 2022.
Amazon Freevee was integrated into Prime Video along with its entire content library on December 30, 2024. Ad-supported content is still available for free viewing without a Prime Video subscription[1][2].
↑Amazon Freevee's tweet about integrating with Prime Video(en-US). X (@AmazonFreevee) (2024-12-30). “@PrimeVideo is the new exclusive home for Freevee TV shows, movies, and Live TV! Still free, still entertaining. Thank you for being part of our community.”