This page only shows primary logo variants. For other related logos and images, see:
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| 2006–2008 | 2008–2010 | 2010–2015 | 2015–2017 | 2017–2024 |
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| 2022–2024 (primary) | 2023–2024 (secondary) | 2024–present (primary) | 2024–present (secondary) | |
Amazon Unbox
2006–2008
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SVG NEEDED |
Amazon Video on Demand
2008–2010
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BETTER LOGO NEEDED |
Amazon Instant Video
2010–2015
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A new name and a new logo, were introduced in November 2010. This logo may still be used on some outdated streaming services.
Amazon Prime Video
2015–2017
The logo was given a flat redesign in 2015; on most smart TV splash screens, there is a variant without the "Prime Video" wordmark.
2017–present
2017–2024
2022–2024 (primary)
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2023–2024 (secondary)
In 2023, Amazon began to use a simplified "Prime" logo, which was first used as Amazon Prime's main logo in 2017, as a promotional logo.
2024–present (primary)
The new logo was first introduced on the app, and later introduced on all platforms with an updated interface.
2024–present (secondary)
The simplified "Prime" logo was also updated specifically for Prime Video, as of now the Amazon Prime logo remains the same.
Amazon Prime Video original programming
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| Current programming: As We See It | Batman: Caped Crusader | The Boys | The Boys Presents: Diabolical | Carnival Row | Cattleya Killer | Citadel | Daisy Jones & The Six | Fairfax | Fallout | Gen V | Good Omens | The Grand Tour | Harlem | Hazbin Hotel | Hunters | Invincible | Jack Ryan | The Lake | A League of Their Own | Linlang | The Lord of the Rings: The Rings of Power | The Marvelous Mrs. Maisel | Monday Night Hockey | Outer Range | The Peripheral | Reacher | The Rig | Sausage Party: Foodtopia | The Legend of Vox Machina | The Second Best Hospital in the Galaxy | Secret Level | The Summer I Turned Pretty | The Terminal List | Them | Thursday Night Football | Undone | Upload | The Wheel of Time | The Widow | With Love Former programming: Upcoming series Continuations Movies Upcoming movies  |
