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This page only shows primary logo variants.
For other related logos and images, see:
2006–2015 2008–2010 2011–2015 2015–2017 2017–present
2006–2015 2008–2010 2011–2015 2015–2017 2017–present

Amazon Unbox

2006–2015

Amazon unbox
Logopedia InfoWhite SVG NEEDED

Amazon Video on Demand

2008–2010

Amazon-video-on-demand-logo-2
Logopedia InfoWhite BETTER LOGO NEEDED

Amazon Instant Video

2011–2015

Amazon Instant Video

This logo may still be used on some outdated streaming services.

Amazon Prime Video

2015–2017

Amazon Prime Video

The logo was given a flat redesign in 2015; on most smart TV splash screens, there is a variant without the "Prime Video" wordmark.

2017–present

Prime Video Logo 2018

2022–present (primary)

Prime Video Logo 2022
Designer:  Pentagram
Typography:  Amazon Ember (logo)
Prime Video Sharp (modified version of Sharp Grotesk 25)
Launched:  July 2022

2023–present (secondary)

PrimeLogo APV2022 Blue

In 2023, Amazon began to use a simplified "Prime" logo, which was first used as Amazon Prime's main logo in 2017, as a promotional logo.


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