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This page only shows primary logo variants.
For other related logos and images, see:

Contents

1853–1974 1974–2018 2006–2018 2018–present
1853–1974 1974–2018 2006–2018 2018–present

1853–1974

American Express CO..png
Logopedia Info.svg

1974–present

1974–2018

American Express.svg

The original 1974 version is still used on newer infomercials for products.

2006–2018

American Express logo.svg

A radial gradient effect was added to the logo in 2006, and it was recolored in a slightly different shade of blue.

It was still in use in some cards as of 2018.

2018–present

American Express 2018.svg
DESIGNER
Pentagram
TYPOGRAPHY
Custom
USAGE
Official

In April 2018, American Express unveiled a new logo. The radial gradient effect was removed from the logo and the logo's color was changed again. There are subtle changes regarding the typeface of the logo, with the bottom of the second A in "AMERICAN" obscuring the C instead of connecting to it and the X detaching from the second E and the P. The "R" is also modified, as well as the "S".

The icon was also changed. The "AMEX" text is now stacked, with "AM" on top of "EX" by two and put on the right side. Their new slogan is "Don't do business/live life without it".

Centurion Mark

The portrait is still used on the cards.

1951–1956

American Express Logo Old Company.png

1956–present

1956–2018

Centurion.png

2018–present

American express etching.svg

The portait was modernized in 2018.

External links


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