This page only shows primary logo variants. For other related logos and images, see:
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| 1853–1974 | 1974–2018 | 2006–2018 | 2018–present |
1853–1974
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1974–present
1974–2018
The original 1974 version is still used on newer infomercials for products.
2006–2018
A radial gradient effect was added to the logo in 2006, and it was recolored in a slightly different shade of blue
It was still in use in some cards as of 2018.
2018–present
| DESIGNER Pentagram |
TYPOGRAPHY Custom |
USAGE Official |
The logo eliminates the radiant effect and goes back to a modified 1974 version, with a slight change of color to a darker shade of blue. There are subtle changes regarding the typeface of the logo, with the bottom of the second A in "AMERICAN" obscuring the C instead of connecting to it and the X detaching from the second E and the P. The "R" is also modified, as well as the "S".
The new icon gets the "AMEX" divided by two and put on the right side. Their new slogan is "Don't live life without it".
Centurion Mark
The portrait is still used on the cards.
1951–1956
1956–present
1956–2018
2018–present
The portait was modernized in 2018.
