For other related logos and images, see:
The original 1974 version is still used on newer infomercials for products.
A radial gradient effect was added to the logo in 2006, and it was recolored in a slightly different shade of blue.
It was still in use in some cards as of 2018.
In April 2018, American Express unveiled a new logo. The radial gradient effect was removed from the logo and the logo's color was changed again. There are subtle changes regarding the typeface of the logo, with the bottom of the second A in "AMERICAN" obscuring the C instead of connecting to it and the X detaching from the second E and the P. The "R" is also modified, as well as the "S".
The icon was also changed. The "AMEX" text is now stacked, with "AM" on top of "EX" by two and put on the right side. Their new slogan is "Don't do business/live life without it".
The portrait is still used on the cards.
The portait was modernized in 2018.
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