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155,712
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in: Dolls, United States, Girls' toys,
and 5 more

American Girl

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1986–1997 1998–2023 2023–present
1986–1997 1998–2023 2023–present

Pleasant Company[]

1986–1997[]

Pleasant Company

American Girl[]

1998–2023[]

AG Logo

2023–present[]

American Girl 2023
Designer:  Pentagram
Commercial Type (font)
Typography:  Pleasant Serif (custom)
Launched:  January 2023

External links[]

  V • T • E 
Franchises

American Girl | Barney | Barbie (Signature) | Bob the Builder | Creatable World | Hot Wheels | Little People | Matchbox | Max Steel | Masters of the Universe | Mega (Mega Bloks) | Monster High (Ever After High | Enchantimals) | Polly Pocket | Thomas & Friends | Barney & Friends | Angelina Ballerina | Fireman Sam | Pingu | Rubbadubbers | Oswald | Kipper | Wobbly Land | Mike the Knight | Rainbow Magic | HIT Entertainment

  V • T • E 
Part of Mattel

Predecessors
Gullane Entertainment | Lyrick Studios | Pingu BV

Programs
Thomas & Friends | Barney | Bob the Builder | Angelina Ballerina | Fireman Sam | Pingu | Rubbadubbers | Oswald | Kipper | Sheeep | Percy the Park Keeper | Wobbly Land | Mike the Knight | Rainbow Magic | Art Attack | Wishbone | The Wiggles |

Sub-brands
HIT Movies | The Little Big Club | HIT Favorites

Former Sub-brands
HIT Video | HIT Wildlife | HIT Home Entertainment | HIT Consumer Products | HIT Asset Library | HiT Shop | HIT Toy Company | HIT TV | Hot Animation | The Media Merchants

HiT Entertainment (2006)

Licensed
Jurassic World | Karma's World | Minecraft | Minions | Disney (Disney Princess | Frozen | Disney Villains) | Marvel Comics (The Avengers | Guardians of the Galaxy | Spider-Man) | Pixar (Cars | Toy Story) | Star Wars | Trolls | WWE

Games
Scrabble2 | Uno (Hearts | Attack | Car-go Fun | Splash | Spin | Stacko | Junior | Wild Jackpot | Showdown | Dos | Flip! | Remix | Triple Play | All Wild! | Flex!) | Pictionary | Blokus

Subsidaries
Fisher-Price | Mattel Television | Mattel Films | Mattel Creations | Mattel1631

Defunct
Tyco Toys | Lyrick Studios | HIT Movies | HIT Video | HIT Wildlife | HIT Home Entertainment | HIT Consumer Products | HIT Asset Library | HIT TV | Intel Play | Intellivision | Mattel Brands | Mattel Interactive | Gullane Entertainment (Britt Allcroft Productions | Quality Family Entertainment | QFE Home Entertainment) | Radica | Bluebird Toys | Fijit Friends | F.A.M.P.S | Ideal Toy Company | Mattel Playground Productions | My Scene | Disney Fairies

1Joint venture with NetEase Games.
2Made by Hasbro in North America.

Mattel 2019
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