Americanas

For their online counterpart, formely known as "Americanas.com", see americanas/e-commerce.

Lojas Americanas[]

1929–1972[]

Until 1972, Lojas Americanas did not have a definitive logo, only the text "Lojas Americanas".

1972–1994[]

1994–2020 (primary); 1994–2021 (secondary/corporate)[]

Americanas[]

2020–2021[]

Despite the physical and e-commerce assets sharing the same brand name, they used to have different logos due each one being operated by distinct companies as the physical one was still using the all-uppercase wordmark, while the e-commerce one was all-lowercase.

americanas[]

2021–present[]

Designer:

Ana Couto Branding

Typography:

Helvetica (modified)

Launched:

Unknown

After the merger of Lojas Americanas S.A. into B2W (now americanas sa), the physical Americanas stores adopted the all-lowercase logo of their online counterpart.

V • T • E

americanas sa

Predecessors:

Lojas Americanas S.A. | B2W Digital

Shoptime:
Shoptime Prime
Private-label brands: Fun Kitchen | La Cuisine | Casa e Conforto

Submarino:
Submarino Prime | Skoob (Clube)

Hortifruti Natural da Terra:
Hortifruti (Leve) | Natural da Terra (Leve)
Leve & Natural (Benefits program)

Ame Digital:
Go | Pro | Drive | Fast Forward

Uni.co (70%):
Imaginarium | Puket | Casa MinD | Guten | Lovebrands

VEM Conveniência¹ (50%):
Local Americanas | BR Mania

Other:
Soub! | Supermercado Now | Let's — Logística e Distribuição | IF - Inovação e Futuro | Instituto Juntos Somos Mais Solidários

¹Joint-venture with Vibra Energia.
²Joint-venture with the U.S. Walmart from 1994 to 1997.
³Joint-venture with the U.S. Blockbuster.
⁴Currently owned by Comcast/NBCUniversal, through Fandango.
⁵Currently owned by CVC Corp.