For their online counterpart, formely known as "Americanas.com", see americanas/e-commerce.
Until 1972, Lojas Americanas did not have a definitive logo, only the text "Lojas Americanas".
1994–2020 (primary); 1994–2021 (secondary/corporate)
Despite the physical and e-commerce assets sharing the same brand name, they used to have different logos - due each one was operated by distinct companies - as the physical one was still using the all-uppercase wordmark, while the
e-commerce one was all-lowercase.
After the merger of Lojas Americanas S.A. into B2W (now
americanas sa), the physical Americanas stores adopted the all-lowercase logo of their online counterpart.
Lojas Americanas S.A. | B2W Digital
: E-commerce Mercado | Mais | Mundo | Delivery | Empresas
: Physical stores Express • Digital | Local • Ame Go
Private-label brands: Basic+ ( Care) | Brink+ | Café Local | Casual/ Classic Home | Christmas Traditions | D'elicce | Dental Clear | DPX | First Steps | Home/ Office/ School Basics | Leven | Life Zone | Luk | Meemo | Orb | Strong Tools | TMV | Ziman
Private-label brands: Fun Kitchen | La Cuisine | Casa e Conforto
: Ame Digital
Pro | Flash | Drive | Fast Forward
Sou Barato | Supermercado Now | B2W Marketplace | Let's — Logística e Distribuição | IF - Inovação e Futuro | Instituto Juntos Somos Mais Solidários
Lanchonete Lojas Americanas | Facilita | Walmart 1 | Blockbuster 2 | Ingresso.com 3 | Submarino Viagens 4
Joint-venture with the U.S. 1 Walmart from 1994 to 1997.
Joint-venture with the U.S. 2 Blockbuster.
Currently owned by 3 Comcast/ NBCUniversal, through Fandango.
Currently owned by 4 CVC Corp.