Lojas Americanas [ ] 1929–1972 [ ] Until 1972, Lojas Americanas did not have a definitive logo, only the text "Lojas Americanas".
1972–1994 [ ] 1994–2020 (primary); 1994–2021 (secondary/corporate) [ ] Americanas [ ] 2020–2021 [ ] Despite the physical and e-commerce assets sharing the same brand name, they used to have different logos due each one being operated by distinct companies as the physical one was still using the all-uppercase wordmark, while the e-commerce one was all-lowercase.
americanas [ ] 2021–present [ ]
Typography: Helvetica (modified)
After the merger of Lojas Americanas S.A. into B2W (now americanas sa ), the physical Americanas stores adopted the all-lowercase logo of their online counterpart.
Predecessors :Lojas Americanas S.A. | B2W Digital
americanas E-commerce Mercado | Mundo | Mais (Benefits program) | Delivery | Entrega Flash Physical stores Express | Digital B2B : Marketplace | Entrega | Empresas | Advertising Private-label brands : Basic+ (Care ) | Brink+ | Café Local | Casual /Classic Home | Christmas Traditions | D'elicce | Dental Clear | DPX | First Steps | Home /Office /School Basics | Leven | Life Zone | Luk | Meemo | Orb | Strong Tools | TMV | Ziman
Shoptime Shoptime Prime Private-label brands : Fun Kitchen | La Cuisine | Casa e Conforto
Submarino Submarino Prime | Skoob (Clube )
Hortifruti Natural da Terra Hortifruti (Leve ) | Natural da Terra (Leve )Leve & Natural (Benefits program)
Ame Digital Go | Pro | Drive | Fast Forward
Uni.co Imaginarium | Puket | Casa MinD | Guten | Lovebrands
VEM Conveniência 1 (50%):Local Americanas | BR Mania
Other :Soub! | Supermercado Now | Let's — Logística e Distribuição | IF - Inovação e Futuro | Instituto Juntos Somos Mais Solidários
Former/Defunct :Lanchonete Lojas Americanas | Facilita | Walmart 2 | Blockbuster 3 | Ingresso.com 4 | Submarino Viagens 5
1 Vibra Energia .
2 Walmart from 1994 to 1997.
3 Blockbuster .
4 Comcast /NBCUniversal , through Fandango .
5 CVC Corp .
