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For their online counterpart, formely known as "Americanas.com", see americanas/e-commerce.

Lojas Americanas

1929–1972

LOJASAMERICANAS 1929.png

Until 1972, Lojas Americanas did not have a definitive logo, only the text "Lojas Americanas".

1972–1994


Lasa1972.svg

1994–2020 (primary); 1994–2021 (secondary/corporate)


Lojas Americanas logo.svg


Monogram (2018-2021)

Americanas

2020–2021

Americanas lasa 2020.svg

Despite the physical and e-commerce assets sharing the same brand name, they used to have different logos - due each one was operated by distinct companies - as the physical one was still using the all-uppercase wordmark, while the e-commerce one was all-lowercase.

americanas

2021–present

Americanas2020.svg


Monogram (2021-present)

After the merger of Lojas Americanas S.A. into B2W (now americanas sa), the physical Americanas stores adopted the all-lowercase logo of their online counterpart.


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