Americanas.com [ ] 1999–2011 [ ] 2011–2020 (primary); 2011–present (secondary) [ ] americanas [ ] 2020–2021 [ ] From 2020 to 2021, both americanas.com and Lojas Americanas had their brand names unified into americanas ., but with distinct logos, as the department store counterpart kept the all-uppercase wordmark .
2021–present [ ]
Typography: Helvetica (modified)
In June 2021, after the merger of Lojas Americanas S.A. and B2W Digital (now americanas sa ), the physical Americanas stores adopted the all-lowercase logo of their online counterpart. Also, the unified Americanas logo is in a different shade of red.
Predecessors :Lojas Americanas S.A. | B2W Digital
americanas E-commerce Mercado | Mundo | Mais (Benefits program) | Delivery | Entrega Flash Physical stores Express | Digital B2B : Marketplace | Entrega | Empresas | Advertising Private-label brands : Basic+ (Care ) | Brink+ | Café Local | Casual /Classic Home | Christmas Traditions | D'elicce | Dental Clear | DPX | First Steps | Home /Office /School Basics | Leven | Life Zone | Luk | Meemo | Orb | Strong Tools | TMV | Ziman
Shoptime Shoptime Prime Private-label brands : Fun Kitchen | La Cuisine | Casa e Conforto
Submarino Submarino Prime | Skoob (Clube )
Hortifruti Natural da Terra Hortifruti (Leve ) | Natural da Terra (Leve )Leve & Natural (Benefits program)
Ame Digital Go | Pro | Drive | Fast Forward
Uni.co Imaginarium | Puket | Casa MinD | Guten | Lovebrands
VEM Conveniência 1 (50%):Local Americanas | BR Mania
Other :Soub! | Supermercado Now | Let's — Logística e Distribuição | IF - Inovação e Futuro | Instituto Juntos Somos Mais Solidários
Former/Defunct :Lanchonete Lojas Americanas | Facilita | Walmart 2 | Blockbuster 3 | Ingresso.com 4 | Submarino Viagens 5
1 Vibra Energia .
2 Walmart from 1994 to 1997.
3 Blockbuster .
4 Comcast /NBCUniversal , through Fandango .
5 CVC Corp .
