2011-2020 (primary); 2011-present (secondary)
From 2020 to 2021, both Americanas.com and Lojas Americanas had their brand names unified into Americanas., but with distinct logos, as the department store counterpart kept the all-uppercase wordmark.
In June 2021, after the merger of Lojas Americanas S.A. into B2W Digital (now americanas sa), the physical Americanas stores adopted the all-lowercase logo of their online counterpart.
Lojas Americanas S.A. | B2W Digital
E-commerce: Mercado | Mais | Mundo | Delivery | Empresas
Physical stores: Express • Digital | Local • Ame Go
Private-label brands: Basic+ (Care) | Brink+ | Café Local | Casual/Classic Home | Christmas Traditions | D'elicce | Dental Clear | DPX | First Steps | Home/Office/School Basics | Leven | Life Zone | Luk | Meemo | Orb | Strong Tools | TMV | Ziman
Private-label brands: Fun Kitchen | La Cuisine | Casa e Conforto
Submarino Prime | Skoob (Clube)
Pro | Flash | Drive | Fast Forward
Imaginarium | Puket | Casa MinD | Guten | Lovebrands
Shipp | Soub! | Supermercado Now | Americanas Marketplace | Americanas Advertising | Let's — Logística e Distribuição | IF - Inovação e Futuro | Instituto Juntos Somos Mais Solidários
Lanchonete Lojas Americanas | Facilita | Walmart1 | Blockbuster2 | Ingresso.com3 | Submarino Viagens4
1Joint-venture with the U.S. Walmart from 1994 to 1997.
2Joint-venture with the U.S. Blockbuster.
3Currently owned by Comcast/NBCUniversal, through Fandango.
4Currently owned by CVC Corp.