Logopedia
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Lojas Americanas[]

1929–1972[]

LOJASAMERICANAS 1929

Until 1972, Lojas Americanas did not have a definitive logo, only the text "Lojas Americanas".

1972–1994[]

Lasa1972

1994–2020 (primary); 1994–2021 (secondary/corporate)[]

Lojas Americanas logo

Americanas[]

2020–2021[]

Americanas lasa 2020

Despite the physical and e-commerce assets sharing the same brand name, they used to have different logos due each one being operated by distinct companies as the physical one was still using the all-uppercase wordmark, while the e-commerce one was all-lowercase.

americanas[]

2021–present[]

Americanas2021
Designer:  Ana Couto Branding
Typography:  Helvetica (modified)
Launched:  Unknown


After the merger of Lojas Americanas S.A. into B2W (now americanas sa), the physical Americanas stores adopted the all-lowercase logo of their online counterpart.

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