2011-2020 (primary); 2011-present (secondary)
Despite the department store chain and e-commerce assets are sharing the same brand name, they use different logos, as the department store kept the uppercase wordmark.
|Lojas Americanas S.A.:|
Americanas (Express | Digital) | Local (Ame Go)
Former/Defunct: Lanchonete Lojas Americanas | Walmart1 | Blockbuster2
1Joint-venture with the U.S. Walmart from 1994 to 1997.