The B2W was formed when the Brazilian retail company Lojas Americanas buys the TV channel Shoptime from Globosat and the online store Submarino and merges the both companies with your owned Americanas.com, split from the department store chain.
In June 2021, the merger between B2W Digital and Lojas Americanas S.A. was approved, creating americanas sa, for both online and physical retail.
Lojas Americanas S.A. | B2W Digital
E-commerce: Mercado | Mais | Mundo | Delivery | Empresas
Physical stores: Express • Digital | Local • Ame Go
Private-label brands: Basic+ (Care) | Brink+ | Café Local | Casual/Classic Home | Christmas Traditions | D'elicce | Dental Clear | DPX | First Steps | Home/Office/School Basics | Leven | Life Zone | Luk | Meemo | Orb | Strong Tools | TMV | Ziman
Private-label brands: Fun Kitchen | La Cuisine | Casa e Conforto
Pro | Flash | Drive | Fast Forward
Soub! | Supermercado Now | B2W Marketplace | Let's — Logística e Distribuição | IF - Inovação e Futuro | Instituto Juntos Somos Mais Solidários
Lanchonete Lojas Americanas | Facilita | Walmart1 | Blockbuster2 | Ingresso.com3 | Submarino Viagens4
1Joint-venture with the U.S. Walmart from 1994 to 1997.
2Joint-venture with the U.S. Blockbuster.
3Currently owned by Comcast/NBCUniversal, through Fandango.
4Currently owned by CVC Corp.