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B2W Digital[]

2007–2021[]

B2W logo

B2W was formed when the Brazilian retail company Lojas Americanas bought the TV channel Shoptime from Globosat and the online store Submarino and merged both companies into Americanas.com, split from the department store chain.

americanas sa[]

2021-present[]

Americanassa2021

In June 2021, the merger between B2W Digital and Lojas Americanas S.A. was approved, creating americanas sa, for both online and physical retail.

Lojas Americanas S.A.
B2W Digital
americanas sa
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