This page only shows primary logo variants.
For other related logos and images, see:
1994–1996 (pre-launch) 1996–2006 2006–2008 2008–2018 2016 (unused) 2018–present
1994–1996 (pre-launch) 1996–2006 2006–2008 2008–2018 2016 (unused) 2018–present

1994–1996 (pre-launch)[]

Animal Planet 1994 prelaunch
Logopedia InfoWhite BETTER LOGO NEEDED



Animal Planet 1996
Designer:  Joel Markus Design
Typography:  Aurora Bold Condensed
Launched:  June 1, 1996


Animal Planet 2006
Designer:  Troika Design Group
Typography:  Aurora Bold Condensed
Launched:  September 7, 2006

Changes included are white text and a colored bottom, as well as the geography of the "planet".


Animal Planet
Designer:  Dunning Eley Jones
Typography:  Unknown
Launched:  February 3, 2008

A new logo for Animal Planet was launched on February 3, 2008 in the United States. The logo was created by Dunning Eley Jones.[1] Despite its decade-long lifespan, it received mostly negative reception from the public, going as far as being one of the worst-received logos of 2008, according to branding blog Brand New.

The rebranding effort included a new tagline "Same Planet, Different World". Two years later in 2010, Animal Planet's next tagline was "Surprisingly Human". That slogan further reinforced the network's new focus on an increasing number of personality-based series following animal-related investigations and occupations.

2016 (unused)[]

Animal Planet 2016 unused
Designer:  Unknown
Typography:  Unknown
Launched:  December 6, 2016 (trademark filing)

In December 2016, Discovery filed a trademark for a new logo for Animal Planet.[1] However, this would ultimately go unused.


Animal Planet 2018
Designer:  Chermayeff & Geismar & Haviv
Typography:  Animal Planet Sans (custom-designed)
Launched:  October 16, 2018

On October 16, 2018, Animal Planet unveiled a new logo that took effect on October 28, reimagining the elephant motif from the 1996–2008 logos. The new branding symbolizes a new mission of "keeping the childhood joy and wonder of animals alive by bringing people up close in every way." The new branding coincided with the premieres of Amanda to the Rescue and Crikey! It's the Irwins. The on-screen settings were designed by Chermayeff & Geismar & Haviv.

External links[]