Launched in 1998.
On October 16, 2018, Animal Planet unveiled a new logo that took effect on January 22, 2019, bringing back the elephant from the 1998–2008 logo. The new branding symbolizes a new mission of "keeping the childhood joy and wonder of animals alive by bringing people up close in every way." The new branding coincided with the premieres of Amanda to the Rescue and Crikey! It's the Irwins. The on-screen settings were designed by Chermayeff & Geismar & Haviv.