Anspach Grossman Portugal was a design agency in New York. It was formed in 1969 by Russ Anspach, Gene Grossman and Joel Portugal, who had met each other at Lippincott & Margulies. It eventually formed part of the Enterprise IG alliance, which would become known as The Brand Union (now remnants operating as Design Bridge and Partners).
Anspach Grossman Portugal[]
1969–198?[]
LOGO MISSING
198?–1996[]
SVG NEEDED
AGP was purchased by WPP for $36m in February 1988.
Anspach Grossman Enterprise[]
1996–1998[]
After the departure of Joel Portugal in 1994, the firm was renamed in 1996 to reflect its international scope, given the confusion caused by the now-departed partner’s surname.
