Antena 3 (Spanish: Antena tres) is the most popular commercial TV channel in Spain. It is the flagship TV channel of Atresmedia, the largest Spanish private broadcaster, in which the RTL Group holds a ~20% stake.
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For other related logos and images, see: /Other
Antena 3 was founded on 25 August 1989; test transmissions began on 25 December, and the station was fully launched on 4 January 1990.
The international channel was launched in 1995 and kept the same identity as the terrestrial channel.
Telefónica acquired Antena 3 Televisión S.A. in 1997; the channel changed its tricolour logo to a 3D version, removing the word Televisión. After Telefónica sold Antena 3 in 2002, the channel returned to its 3D tricolour logo.
The logo was changed to a blue one with gradients, the same as the Telefónica logo.
The logo's colour changed to orange and the logo itself became two-dimensional.
A slightly modified logo was introduced in 2014 along with a new graphics package. The on-screen typeface is the widely-used Gotham font.
A new look was introduced in 2017. It was created by the French motion branding agency Gédéon, which has worked with Atresmedia on several occasions.
Isidora was introduced as a new corporate typeface, and was extended to the news division, Antena 3 Noticias.
| Atresmedia Televisión|
Antena 3 (HD, 4K; Other) | laSexta (HD) | Neox (HD) | Nova (HD) | Mega (HD) | Atreseries HD
| Part of Bertelsmann
France (Groupe M6) (48.55%)