Antena 3 (Spanish: Antena Tres) is a commercial TV channel in Spain. It is the flagship TV channel of Atresmedia, the largest Spanish private broadcaster, in which the RTL Group holds a ~20% stake. Antena 3 primarily competes with Telecinco. On a larger scale, Antena 3 and LaSexta, along with Mediaset España’s Telecinco and Cuatro, are the four most-watched Spanish commercial TV channels.
Antena 3 was founded on August 15, 1989; test transmissions began on 25 December, and the channel was fully launched on January 25, 1990. It was named after its sister Antena 3 Radio founded in 1982 and defunct in 2004.
1989–1992
Designer:
José María Cruz Novillo
Typography:
Unknown
Launched:
August 15, 1989 (Test) January 25, 1990 (Official)
The first logo, and in turn the On-Screen Bug, is formed by a red "A" next to a white "3" (initials of "Antenna 3"). It is the same logo previously used by Antena 3 Radio and designed by José María Cruz Novillo in 1982.
On September 27, 1992, the corporate image of the channel changed completely, and a new logo designed by José Giménez de Pueblo is released. It consists of a silhouette of an antenna divided into three segments of red, blue and yellow colors; analogy of the Banesto bank that at that time acquired the company and wanted to include its corporate identity in the chain itself. The international channel was launched in 1995 and kept the same identity as the terrestrial channel.
1997–2001
Designer:
Unknown
Typography:
Century Condensed SSi
Launched:
Unknown
Telefónica acquired Antena 3 Televisión S.A. in 1997; the channel changed its tricolour logo to a 3D version, removing the word Televisión.
2001–2002
Designer:
Unknown
Typography:
Century Condensed SSi
Launched:
Unknown
The logo was changed to a blue one with gradients, the same as the Telefónica logo.
2002–2004
Designer:
Unknown
Typography:
Century Condensed SSi
Launched:
Unknown
After Telefónica sold Antena 3 in 2002, the channel returned to its 3D tricolour logo.
The logo itself became two-dimensional as of 1992 logo with an orange colour for all three segments. The wordmark logo became as the Trebuchet MS font.
2014–2017
Designer:
Unknown
Typography:
Gotham
Launched:
Unknown
A slightly modified logo was introduced in 2014 along with a new graphics package. The on-screen typeface is the widely-used Gotham font.
The Branding Source
A new look was introduced on 2 May 2017. It was created by the French motion branding agency Gédéon, which has worked with Atresmedia on several occasions.
Radio stations RTL Radio Lëtzebuerg | RTL Radio (RTL - Die besten Hits aller Zeiten | RTL - UKW 93.3 & 97.0 | RTL - Weihnachtsradio) | L'essentiel radio (25%) | Eldoradio (74.8%)
Digital services: RTL Play | RTL Today | 5 minutes
Radio (44.2%):
Networks Bel RTL (Vision) | Radio Contact (Vision)
Digital radio stations Bel Bel Bel RTL | Bel RTL 80 | Bel RTL Comédie | Bel RTL Party | Déci Bel RTL | Franco Bel RTL | Radio Contact 2000 | Radio Contact Gold | Radio Contact Kids | Radio Contact Lounge | Radio Contact Love | Radio Contact Mix | Radio Contact Spring | Radio Contact Plus | Radio Contact Urban
Video-on-demand RTL à l'infiini
Former Radio Contact Christmas | Radio Contact Summertime
