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1989–1992 1992–1997 1997–2001 2001–2002
1989–1992 1992–1997 1997–2001 2001–2002
2002–2004 2004–2014 2014–2017 2017–present
2002–2004 2004–2014 2014–2017 2017–present

Antena 3 (Spanish: Antena Tres) is a commercial TV channel in Spain. It is the flagship TV channel of Atresmedia, the largest Spanish private broadcaster, in which the RTL Group holds a ~20% stake. Antena 3 primarily competes with Telecinco. On a larger scale, Antena 3 and LaSexta, along with Mediaset España’s Telecinco and Cuatro, are the four most-watched Spanish commercial TV channels.

Antena 3 was founded on August 15, 1989; test transmissions began on 25 December, and the channel was fully launched on January 25, 1990.

1989–1992

Antena 3 Televisión (1990).svg
Designer:  José María Cruz Novillo
Typography:  Unknown

The first logo, and in turn the On-Screen Bug, is formed by a red "A" next to a white "3" (initials of "Antenna 3"). It is the same logo previously used by Antena 3 Radio and designed by José María Cruz Novillo in 1982.

1992–1997

Antena 3 Televisión (1992).svg
Designer:  Giménez del Pueblo
Typography:  Century Condensed SSi

On September 27, 1992, the corporate image of the channel changed completely, and a new logo designed by José Giménez de Pueblo is released. It consists of a silhouette of an antenna divided into three segments of red, blue and yellow colors; analogy of the Banesto bank that at that time acquired the company and wanted to include its corporate identity in the chain itself. The international channel was launched in 1995 and kept the same identity as the terrestrial channel.

1997–2001

Antena 3 logo.svg
Designer:  Unknown
Typography:  Century Condensed SSi

Telefónica acquired Antena 3 Televisión S.A. in 1997; the channel changed its tricolour logo to a 3D version, removing the word Televisión.

2001–2002

Logo antena 3 telefonica.jpg
Designer:  Unknown
Typography:  Century Condensed SSi

The logo was changed to a blue one with gradients, the same as the Telefónica logo.

2002–2004

Antena3 3d.jpg
Designer:  Unknown
Typography:  Century Condensed SSi

After Telefónica sold Antena 3 in 2002, the channel returned to its 3D tricolour logo.

2004–2014

Antena 3 new.svg
Designer:  Ostra Delta
Typography:  Trebuchet MS

The logo itself became two-dimensional as of 1992 logo with an orange colour for all three segments. The wordmark logo became as the Trebuchet MS font.

2014–2017

A3 2015.png
Designer:  Unknown
Typography:  Gotham

A slightly modified logo was introduced in 2014 along with a new graphics package. The on-screen typeface is the widely-used Gotham font. The Branding Source

2017–present

Antena 3 2017.svg
Designer:  Gédéon
Typography:  Isidora

A new look was introduced on 2 May 2017. It was created by the French motion branding agency Gédéon, which has worked with Atresmedia on several occasions.

Isidora was introduced as a new corporate typeface, and was extended to the news division, Antena 3 Noticias, on 3 September 2018.

See also