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Antena 3 (Spanish: Antena Tres) is the most popular commercial TV channel in Spain. It is the flagship TV channel of Atresmedia, the largest Spanish private broadcaster, in which the RTL Group holds a ~20% stake. Antena 3 primarily competes with Telecinco. On a larger scale, Antena 3 and LaSexta, along with Mediaset España’s Telecinco and Cuatro, are the four most-watched Spanish commercial TV channels.
Antena 3 was founded on 25 August 1989; test transmissions began on 25 December, and the station was fully launched on 25 January 1990.
The first logo, and in turn the On-Screen Bug, is formed by a red "A" next to a white "3" (initials of "Antenna 3"). It is the same logo previously used by Antena 3 Radio and designed by José María Cruz Novillo in 1982.
On September 27, 1992, the corporate image of the channel changed completely, and a new logo designed by José Giménez de Pueblo is released. It consists of a silhouette of an antenna divided into three segments of red, blue and yellow colors; analogy of the Banesto bank that at that time acquired the company and wanted to include its corporate identity in the chain itself. The international channel was launched in 1995 and kept the same identity as the terrestrial channel.
Telefónica acquired Antena 3 Televisión S.A. in 1997; the channel changed its tricolour logo to a 3D version, removing the word Televisión.
The logo was changed to a blue one with gradients, the same as the Telefónica logo.
After Telefónica sold Antena 3 in 2002, the channel returned to its 3D tricolour logo.
The logo itself became two-dimensional as of 1992 logo with an orange colour for all three segments. The wordmark logo became as the Trebuchet MS font.
A slightly modified logo was introduced in 2014 along with a new graphics package. The on-screen typeface is the widely-used Gotham font. The Branding Source
A new look was introduced on 2 May 2017. It was created by the French motion branding agency Gédéon, which has worked with Atresmedia on several occasions.
Isidora was introduced as a new corporate typeface, and was extended to the news division, Antena 3 Noticias, on 3 September 2018.
|Part of RTL Group (19.6%)