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| 1976–1977 | 1977–1998 | 1998–present |
1976–1977
The first Apple Computer logo, drawn by Ronald Wayne, depicts Isaac Newton under an apple tree. The border reads "Newton - - - A Mind Forever Voyaging Through Strange Seas of Thought - - - Alone."
1977–present
1977–1998
| DESIGNER Rob Janoff Regis McKenna |
TYPOGRAPHY Unknown |
USAGE Official |
ALSO KNOWN AS The Apple |
Created by Rob Janoff, the now-iconic rainbow Apple logo was used from April 1977 until August 26, 1999. According to Steve Jobs, the company's name was inspired by his visit to an apple farm while on a fruitarian diet. Since the logo's introduction, the design itself has remained unchanged.
“One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn't dream a more appropriate logo: lust, knowledge, hope and anarchy.”
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—Jean-Louis Gassée, former executive at Apple
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1998–present
In 1998, coinciding with the iMac's release, Apple made the logo black. This version had previously been used as an alternate variant of the original 1977 logo.
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