Apple Inc. is a multinational technology company based in Cupertino, California. They specialize in consumer electronics, ranging from products from desktop, smartphones, laptops, tablets, wireless headphones, smart watches, and most recently virtual reality headsets. Apple is the second-largest company by market capitalization, having a peak value of US$3.081 trillion in December 2023.
Apple Computer Company[]
1976–1977[]
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Designer:
Ronald Wayne
Typography:
Custom
Launched:
April 1, 1976
According to co-founder Steve Jobs, the company's name was inspired by his visit to an apple farm while on a fruitarian diet. The first Apple Computer logo, drawn by co-founder Ronald Wayne, depicts Isaac Newton under an apple tree. The border reads: "Newton — A Mind Forever Voyaging Through Strange Seas of Thought — Alone."
Apple Computer, Inc./Apple, Inc.[]
1977–present[]
1977–1999; 2021[]
Designer:
Rob Janoff for Regis McKenna, Inc.
Typography:
None (logo) Motter Tektura (1977-1984) Apple Garamond (1984-2002)
Launched:
April 1977
Created by Rob Janoff, the now-iconic rainbow Apple logo was used from April 1977 until August 26, 1999. Despite the solid version becoming Apple's main logo in 1998, the rainbow version would linger for another year. Since the logo's introduction, the design itself has remained unchanged. This logo is still referenced in various advertisements and was briefly brought back in 2021 in an advertisement for the iMac M1.
“One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn't dream of a more appropriate logo: lust, knowledge, hope, and anarchy.”
— Jean-Louis Gassée, former executive at Apple
1977–1998 (print); 1998–present (general)[]
Designer:
Rob Janoff
Typography:
None (logo) Apple Garamond (1984–2002) Myriad (2002–2017) San Francisco (2017–present)
Launched:
August 15, 1998
In 1998, coinciding with the iMac G3's release, Apple ditched the outdated 80s rainbow color scheme in favor of this single-color version in time for the 21st century, which had previously been used just as the print variant of the original 1977 logo, including on packaging. It has become one of the most recognizable logos in the world, partly due to Apple's global influence and presence.
Notes 1 Partnership with Intel 2 iTunes is still available on older macOS and Microsoft Windows versions 3 App exclusively available for Windows 10 and 11 4 Partnership with IBM
