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1977–1999

2021

Main article: Apple/Idents

This variation of the 1977 logo, with altered colors, was only used in an iMac ad.

1998–present

1998–2001

2001–2007

Apple logo 2001 2007
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2002–2017

When Apple introduced its new San Francisco typeface in 2015, Myriad remained in use on its advertisements until it was discontinued in late 2017.

2006–present

2003–2007 (secondary), 2007–2014 (primary)

Apple 2007
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Designer:  Unknown
Typography:  Myriad
Launched:  October 24, 2003 (initial)
January 2007 (official)

Although this first appeared with Mac OS X Panther in October 2003, this wouldn't become the primary variant until the first iPhone was revealed in January 2007 (which coincides with the relaunch of Apple Computer Inc. as simply Apple Inc.), and its eventual release in June of the same year. This was discontinued after the release of OS X Yosemite in October 2014, when the latter adopted the iOS 7-style flat design into the main UI.

2015

Apple Logo 2015 (Rainbow)

2017

2018

Apple Special Event

For Apple's Special Event on October 30, the company generated 370 custom logos as part of the invitations.

2019

2020

2021

2022–present

2024

May Apple Event

Mother's Day

WWDC 2024

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