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Aqua is a bottled mineral water brand produced by PT Aqua Golden Mississippi and PT Tirta Investama, both of which are Groupe Danone subsidiaries in Indonesia. It is the most popular bottled water in Indonesia and has even become a general term for bottled drinking water.
Aqua was first introduced in 1973 as Puritas, which stood for Pure Artesian Water.
In 1974, Puritas changed its name into Aqua and began to use the water flow logotype, as well as an iconic uppercase "AQUA" wordmark. Several minor changes were made over the years.
For example, Pure Artesian Water text became Mountain Spring Water in 1984, as well as the change of the company name from PT Golden Mississippi to PT Aqua Golden Mississippi Tbk in the late 1990s.
The logo remained unchanged until 1999 when its new owner Groupe Danone (which acquired the company in 1998) unveils a new Danone-Aqua mark.
In 1999, a year after being acquired by Groupe Danone in 1998, Aqua received a new look based on its 25-year-old forerunner with Danone brand logo being placed on the top of the logo. The company started to refer to themselves as Danone-Aqua since then.
In early 2004, a refreshed look was unveiled but barely last for less than a year. It added the shade of light blue to a part of the wordmark as well as changing the water flow mark into a blue mountain to emphasize its mountain sources.
In late 2004, a minor change was unveiled as Danone brand logo changed globally.
As a part of the 40th anniversary of Aqua, an updated logo which featured slightly-modified wordmark and new mountain icon was launched in February 2013.
For the first time since 1999, the Danone logo was removed at the 45th anniversary of Aqua in February 2018. In May 2018, the registered mark on the right corner was replaced by a trademark.
In early September 2019, following the prior update on last year, Aqua tweaked its logo, which most notably seen in its wordmark as well as the mountain icon. The new logo was revealed along with the new label design.