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Contents

Akua12 Aqua old Aqua-logo Aqua 2004
1973–1974 1974–2000 2000–2004 2004–2005
 
Aqua (2005) Aqua logo 2013 Aqua logo 2018 Aqua (2019)
2005–2013 2013–2018 2018–2019 2019–present


Aqua is a brand of bottled mineral water produced by PT Aqua Golden Mississippi Tbk and PT Tirta Investama, an Indonesian subsidiary of Groupe Danone. It is the most popular bottled water in Indonesia, even it has been a synonymous word for "bottled mineral water".

Puritas

1973–1974

Akua12

Aqua was first introduced in 1973 as Puritas, which was stand for Pure Artesian Water.

Aqua

1974–2013

Aqua (1974) (Wordmark)

1974–2000

Aqua old

In 1974, Puritas changed its name into Aqua and began to use the water flow logotype, as well as an iconic uppercase "AQUA" wordmark. Several minor changes were made over the years. For example, Pure Artesian Water text became Mountain Spring Water in 1984, as well as the change of the company name from PT Golden Mississippi to PT Aqua Golden Mississippi Tbk in the late 1990s.

The logo remained unchanged until 2000 when its new owner Groupe Danone (which acquired the company in 1998) unveils a new Danone-Aqua mark.

2000–2004

Aqua-logo

In 2000, two years after being acquired by Groupe Danone in 1998, Aqua received a new look based on its 26-years-old forerunner with Danone brand logo being placed on the top of the logo. The company started to refer to themselves as Danone-Aqua since then.

2004–2005

Aqua 2004

In 2004, a refreshed look was unveiled but barely last for a year. It added the shade of light blue to a part of the wordmark as well as changing the water flow mark into a blue mountain to emphasize its mountain sources.

2005–2013

Aqua (2005)

In 2005, a minor change was unveiled as Danone brand logo changed globally.

2013–2019

Aqua (2013) (Wordmark)

2013–2018

Aqua logo 2013

As a part of the 40th anniversary of Aqua, an updated logo which featured slightly-modified wordmark and new mountain icon was launched in February 2013.

2018–2019

Aqua logo 2018

The Danone logo was removed at the 45th anniversary of Aqua in February 2018 (due to Danone's new corporate logo). In May on the same year, the Registered mark on the right corner was replaced by Trademark.

2019–present

Aqua (2019)

In early September 2019, following the prior update on last year, Aqua tweaked its logo, which most notably seen in its wordmark as well as the mountain icon. The new logo was revealed along with the new label design.

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