The chain's first logo resembled a cowboy hat and was then known as "Arby's Roast Beef Sandwich". Some locations still carry it on its signage, but has been gradually disappearing as many of its stores have renovated. The "cowboy hat" motif has been used by the company since its inception.
Arby's[]
1976–2012[]
Designer:
Unknown
Typography:
Custom
Launched:
March 1976
In March 1976, the logo was changed to the famous red hat. Until 1993, the hat was sometimes colored yellow while the text remained red. Slogans used alongside this logo were "Satisfy your grown-up tastes" (2001-2003) "What Are You Eating Today?", "Every Day Tastes So Good", "I'm Thinking Arby's", (2005-2009) "Worth Every Penny" (2009-2010), "It's An Arby's Thing" (2010-2011) and "It's Good Mood Food" (2011-2012). It is still used in many locations. This logo was still used for their kids meal until 2013.
2012–2013[]
Designer:
Adrienne Weiss Corporation with Alcone Marketing and Crispin Porter & Bogusky
Typography:
ITC Avant Garde Gothic Bold (modified)
Launched:
October 2012
Arby's revealed a new logo in late 2012, with the new slogan "Slicing Up Freshness." The hat is in 3D (based upon the 3D version of the previous logo), the top outline is slightly longer than the previous logo, the font is updated to a sans-serif one, the name is entirely lowercase letters, and the apostrophe was modified, cutting off a part of the "s". It was short-lived.
2013–present[]
Designer:
Unknown
Typography:
Sanchez (logo, corporate, modified)
Launched:
December 6, 2013
The logo was updated once again on December 6, 2013, reverting back to 2D. It is similar to the classic logo but the letters are now bigger (and serifed again), the "A" returned to uppercase form, and the hat shrunk. The slogan was still "Slicing Up Freshness", but later soon changed to "We Have the Meats".
