Arlans was founded in 1945, originally with an apostrophe in the name.
Arlans[]
1967-1973[]
Designer:
Unknown
Typography:
Custom
Launched:
July 30, 1967
Arlans introduced a new symbol in 1967, shedding the apostrophe in the process. Arlans sold 16 stores to Target in 1971.
1972-1973[]
Designer:
Unknown
Typography:
Custom
Launched:
November 1972
Arlans petitioned for Chapter 11 bankruptcy proceedings in May 1973, and filed for bankruptcy protection in July 1973.
August-December 1973[]
Designer:
Unknown
Typography:
Folio Extended Charter Oak (modified)
Launched:
August 1973
Arlans closed at least 20 stores during this period, and in July announced a reopening of 44 profitable stores among other company changes in a bid to keep afloat. Before this point, all Arlans stores were themselves owned separately owned Arlans sub-corporations for each city, a costly business model which was consolidated as a result of this bankruptcy. The 1967 logo remained during the “New Arlans” period.
1973-1974, April-May 1975[]
Designer:
Unknown
Typography:
Custom
Launched:
December 6, 1973 April 7, 1975
Beginning in December 1973, Arlans dropped the “New” and completely overhauled their advertising, which used lettering and characters mimicking the style of 1920s-30s cartoons, and a checkerboard motif. This logo was reintroduced on April 7, 1975 for out-of-business sale advertisements.
1974-1975[]
Designer:
Unknown
Typography:
Helvetica
Launched:
June 12, 1974
Arlans introduced their "Arlans wants you back" campaign on June 12, 1974, lowering prices in a desperate bid to stay afloat.
Arlans’ last locations were shuttered by the beginning of May, 1975. The chain’s disintegration was claimed to be a result of the downturn of the early 1970s economy.
