Asda

This page only shows primary logo variants. For other related logos and images, see: Other Slogans

Contents
1965–1968	1968–1970	1970–1981	1981–1985	1985–1994
1994–2002	1999–2002	2002–2006	2006–2015, 2017–present	2015–2017

Asda Queens

1965–1968

ASDA was formed in 1965 by the merger of Asquiths and Associated Dairies. The merged company was named ASDA Stores Ltd. ASDA purchased the GEM chain in the same year and rebranded the supermarkets 'ASDA Queens'.

Asda

1968–1970

1970–1981

In 1970, the logo saw the addition of a 'wave' added to the wordmark.

1981–1985

In 1981, the 'Wave' and the wordmark were combined together in a rhombus shape as seen above, however, it was sometimes in a rectangular shape as well. The 'Asda Orange' was now used with a dark blue in signage and advertising. 

1985–1994

The familiar green 'Asda' logo was introduced in 1985. The counters in the two 'A's were originally coloured, the right 'A' counter was always red but the left 'A' counter was either yellow or blue. 

1994–2002

In 1994, the logo was slightly recoloured and the coloured counters were removed.

1999–2002

In 1999, the logo was redesigned; the lettering was altered slightly, and the 3D effect shadow increased in depth. The 1994 version continued to be used on television advertisements until 2002.

2002–2006

In 2002, the three-dimensional effect was removed, in favour of a two-dimensional logo, but the colour was retained. 

2006–2015, 2017–present

In 2006, the Asda logo became a brighter green.

2015–2017

In January 2015, Asda introduced a revised logo featuring elements of the logo of its parent company Walmart. Although introduced on packaging and branches throughout 2015 and 2016, this change was reversed in 2017. The 'spark' logo continues to feature on some products yet to revert to the older logo.