This page only shows primary logo variants.
For other related logos and images, see:


1965–1968 1968–1970 1970–1981 1981–1985 1985–1994
1965–1968 1968–1970 1970–1981 1981–1985 1985–1994
1994–2002 1994–2002 2002–2006 2006–2015, 2017–present 2015–2017
1994–2002 1994–2002 2002–2006 2006–2015, 2017–present 2015–2017

Asda Queens


ASDA Queens 1965 logo.png

ASDA was formed in 1965 by the merger of Asquiths and Associated Dairies. The merged company was named ASDA Stores Ltd. ASDA purchased the GEM chain in the same year and rebranded the supermarkets 'ASDA Queens'.





ASDA 1970 logo.png

In 1970, the logo saw the addition of a 'wave' added to the wordmark.


ASDA 'A' logo 3.png

In 1981, the 'Wave' and the wordmark were combined together in a rhombus shape as seen above, however, it was sometimes in a rectangular shape as well. The 'Asda Orange' was now used with a dark blue in signage and advertising.


ASDA 1985 logo v1.png

The familiar green 'Asda' logo was introduced in 1985. The counters in the two 'A's were originally coloured, the right 'A' counter was always red but the left 'A' counter was either yellow or blue.


ASDA 80s.svg

In 1994, the logo was redesigned; the lettering was altered slightly, and the 3D effect shadow increased in depth.

ASDA 1985 logo v5.png

The 1985 logo was revised to match the newer logo and continued in use in television adverts.


Asda 2003 logo.svg

In 2002, the three-dimensional effect was removed, in favour of a two-dimensional logo, but the colour was retained.

2006–2015, 2017–present

Asda logo.svg

In 2006, the Asda logo became a brighter green.


Asda 2015.svg

In January 2015, Asda introduced a revised logo featuring elements of the logo of its parent company Walmart. Although introduced on packaging and branches throughout 2015 and 2016, this change was reversed in 2017. The 'spark' logo continues to feature on some products yet to revert to the older logo.