Asda

Contents

1965–1968	1968–1970	1970–1981	1981–1985	1985–1994


1994–1999	1999–2002	2002–2008	2008–2015, 2017–present	2015–2017

Asda Queens

1965–1968

ASDA was formed in 1965 by the merger of Asquiths and Associated Dairies. The merged company was named ASDA Stores Ltd. ASDA purchased the GEM chain in the same year and rebranded the supermarkets 'ASDA Queens'.

Asda

1968–1970

1970–1981

In 1970, the logo had a 'wave' added to the wordmark.

1981–1985

In 1981, the 'Wave' and the wordmark were combined together in a rhombus shape as seen above, however it was sometimes in a rectangular shape as well. The 'Asda Orange' was now used with a dark blue in signage and advertising.

1985–1994

The familiar green 'Asda' logo was introduced in 1985. The counters in the two 'A's were originally coloured, the right 'A' counter was always red but the left 'A' counter was either yellow or blue.

1994–1999

In 1994, the logo was slightly recoloured and the coloured counters were removed.

1999–2002

In 1999, the logo was redesigned, the lettering was altered slightly, and the 3D effect shadow increased in depth. The 1994 version continued, in use on television advertisements.

2002–2008

In 2002, the three dimensional effect was removed, in favour of a two dimensional logo, but the colour green was retained.

2008–2015, 2017–present

In 2008, the Asda logo became a brighter green.

2015–2017

In January 2015, Asda introduced a revised logo featuring elements of the logo of its parent company Walmart. Although introduced on packaging and branches throughout 2015 and 2016, this change was reversed in 2017. The 'spark' logo continues to feature on some products yet to revert to the older logo.

Other

For other related logos and images see: Asda/Slogans

FANDOM

Asda Queens

1965–1968

Asda

1968–1970

1970–1981

1981–1985

1985–1994

1994–1999

1999–2002

2002–2008

2008–2015, 2017–present

2015–2017

Other