Asda Queens
1965–1968
ASDA was formed in 1965 by the merger of Asquiths and Associated Dairies. The merged company was named ASDA Stores Ltd. ASDA purchased the GEM chain in the same year and rebranded the supermarkets 'ASDA Queens'.
Asda
1968–1970
1970–1981
In 1970, the logo saw the addition of a 'wave' added to the wordmark.
1981–1985
In 1981, the 'Wave' and the wordmark were combined together in a rhombus shape as seen above, however, it was sometimes in a rectangular shape as well. The 'Asda Orange' was now used with a dark blue in signage and advertising.
1985–1994
The familiar green 'Asda' logo was introduced in 1985. The counters in the two 'A's were originally coloured, the right 'A' counter was always red but the left 'A' counter was either yellow or blue.
1994–2002
In 1994, the logo was slightly recoloured and the coloured counters were removed.
1999–2002
In 1999, the logo was redesigned; the lettering was altered slightly, and the 3D effect shadow increased in depth. The 1994 version continued to be used on television advertisements until 2002.
2002–2008
In 2002, the three-dimensional effect was removed, in favour of a two-dimensional logo, but the colour was retained.
2008–2015, 2017–present
In 2008, the Asda logo became a brighter green.
2015–2017
In January 2015, Asda introduced a revised logo featuring elements of the logo of its parent company Walmart. Although introduced on packaging and branches throughout 2015 and 2016, this change was reversed in 2017. The 'spark' logo continues to feature on some products yet to revert to the older logo.
Other
- For other related logos and images see: Asda/Slogans
| Asda
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| Part of Walmart
Stores: Brands: Defunct:  |
| Supermarkets in the United Kingdom
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| Primary Asda (Supercentre, Living) | Morrisons (Daily) | Sainsbury's (Local) | Tesco (Extra, Express, Metro, Superstore, Jack's, One Stop) Convenience Discount Frozen Specialists Online Premium Regional |
