Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1965–1968 1968–1970 1970–1981 1981–1986 1986–1994 1994–2002
1965–1968 1968–1970 1970–1981 1981–1986 1986–1994 1994–2002
1994–2002 2002–2006 2006–2015, 2017–present 2015–2017 2024–present  
1994–2002 2002–2006 2006–2015, 2017–present 2015–2017 2024–present

Asda Queens[]

1965–1968[]

ASDA1965

ASDA was formed in 1965 by the merger of Asquiths and Associated Dairies. The merged company was named ASDA Stores Ltd. ASDA purchased the GEM chain in the same year and rebranded the supermarkets 'ASDA Queens'.

Asda[]

1968–1970[]

ASDA1968

1970–1981[]

ASDA1970

In 1970, the logo saw the addition of a 'wave' added to the wordmark.

1981–1986[]

ASDA1981v2

In 1981, the 'Wave' and the wordmark were combined together in a rhombus shape as seen above, however, it was sometimes in a rectangular shape as well. The 'Asda Orange' was now used with a dark blue in signage and advertising.

1986–1994[]

ASDA1985

The familiar green 'Asda' logo was introduced in April 1986. The counters in the two 'A's were originally coloured, the right 'A' counter was always red but the left 'A' counter was either yellow or blue.

1994–2002[]

ASDA1994

In 1994, the logo was redesigned; the lettering was altered slightly, and the 3D effect shadow increased in depth.

ASDA2002

The 1985 logo was revised to match the newer logo and continued in use in television adverts.

2002–2006[]

Asda 2003 logo

In 2002, the three-dimensional effect was removed, in favour of a two-dimensional logo, but the colour was retained.

2006–2015, 2017–present[]

Asda logo

In 2006, the Asda logo became a brighter green.

2015–2017[]

Asda 2015
Designer:  Unknown
Typography:  Unknown
Launched:  January 2015

In January 2015, Asda introduced a revised logo featuring elements of the logo of its then-parent company Walmart. Although introduced on packaging and branches throughout 2015 and 2016, this change was reversed in 2017. The 'spark' logo continued to feature on some products yet to revert to the older logo.

2024–present[]

Asda Dark Green 2024
Designer:  Havas
Typography:  Unknown
Launched:  16 May 2024

In May 2024, Asda revealed a new brand identity, including a contrasting logo holder; new supporting colours; as well as a new display font by Colophon Foundry, in order to stand out more and convey a more friendly message.

It is due to be fully launched in June 2024, as part of Asda’s summer campaign, Serious About Summer, also created by Havas London.

External links[]

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