ASDA was formed in 1965 by the merger of Asquiths and Associated Dairies. The merged company was named ASDA Stores Ltd. ASDA purchased the GEM chain in the same year and rebranded the supermarkets 'ASDA Queens'.
In 1970, the logo saw the addition of a 'wave' added to the wordmark.
In 1981, the 'Wave' and the wordmark were combined together in a rhombus shape as seen above, however, it was sometimes in a rectangular shape as well. The 'Asda Orange' was now used with a dark blue in signage and advertising.
The familiar green 'Asda' logo was introduced in 1985. The counters in the two 'A's were originally coloured, the right 'A' counter was always red but the left 'A' counter was either yellow or blue.
In 1994, the logo was slightly recoloured and the coloured counters were removed.
In 1999, the logo was redesigned; the lettering was altered slightly, and the 3D effect shadow increased in depth. The 1994 version continued to be used on television advertisements until 2002.
In 2002, the three-dimensional effect was removed, in favour of a two-dimensional logo, but the colour was retained.
In 2008, the Asda logo became a brighter green.
In January 2015, Asda introduced a revised logo featuring elements of the logo of its parent company Walmart. Although introduced on packaging and branches throughout 2015 and 2016, this change was reversed in 2017. The 'spark' logo continues to feature on some products yet to revert to the older logo.
- For other related logos and images see: Asda/Slogans
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Supermarkets in the United Kingdom