Asda/Asda Price

Not to be confused with Asda Smart Price.

Asda Price is a long term advertising campaign which began in 1977. It was originally part of a lyric in the supermarket's jingle: "all the prices are low, whenever you go, that's Asda Price."

1981–1982

1993–1999

A variant seen on carrier bags, featuring the slogan of the time Pocket the Difference.

Asda Price Guarantee variant.

From 1996 until around 1999, this version of the ASDA Price logo was prominently used on advertising, notably etched in large 'stones' placed in stores.

1999–2002

2002–2015

The ASDA Price logo was revised in 2002, in line with the main brand.

The Asda Price Guarantee returned in 2010 and was promoted using a variant of the 2002 Asda Price logo.

2015–2017

2017–2021

Coinciding with a television advert marking the return of the Asda jingle and the pocket tap, a logo featuring the slogan That's Asda Price began to feature across the Asda website and social media pages in late 2020.

Christmas variant.

2021–2022/2023?

2025-present

Vertical lockup

Slogan

Asda Price returned in 2025 as part of the RollBack campaign, which launched in January after Asda abandoned its previous price-matching strategy.

See also

• Asda/Slogans, for other slogans used by Asda, past and present.