ASDA launched its own brand range of goods in 1986. Following the launch the low-tier Farm Stores (later Smart Price) and high-tier Extra Special, it became the mid-tier product range. In 2010 the range was rebranded 'Chosen by You' in an effort to increase profits and change the perception of the ranges quality.


ASDA Chosen By You logo
The brand was discontinued in 2015, the range returned to being branded simply as ASDA.

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