In 1977, three companies: footwear company Onitsuka Co., Ltd., sportswear company GTO, and knitwear company Jelenk, merged to create Asics Corporation. As a result, their first logo, designed by Herb Lubalin, was launched the same year. A version of the "tiger stripes" found on the sides of shoes was used as the symbol accompanying the wordmark. This logo is still used on their Asics Sportstyle and skateboarding lines of shoes, alongside the current "a" symbol, and has been used again for Asics Tiger's relaunch in 2015.
1987–2006[]
In 1987, for Asics' 10th anniversary of the merger, the wordmark was slightly thinned out.
1992–2006[]
Designer:
Herb Lubalin (logotype)
Nippon Design Center (symbol)
Typography:
Custom
Launched:
1992
In 1992, a spiral-shaped "a" was added to the left of the 1987 version of the wordmark. The spiral was first used on their Japanese-exclusive BEZA line of sportswear, and became the company-wide symbol shortly after.
2005–2006 (secondary), 2007–present[]
Designer:
Unknown
Typography:
Custom
Launched:
December 2005 (Japanese website, sneak peek) 2007 (main)
In 2007, the font was streamlined to improve visibility, and the spiral was made shorter. Although the logo made its official debut in 2007, it was first used on Asics' Japanese site in December 2005.
