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Astro Prima is a Malaysian television channel owned and operated by Astro. The channel began broadcasting on 9 August 2003, through Channel 8 (later channel 105). It broadcasts Malay programmes for the whole family such as local serial dramas and telemovie from 16 April 2007 onwards. Preceding this date, it broadcasts foreign language programmes catering to Malaysian audiences.
In 19 January 2019, Astro Prima HD was launched after Astro Maya HD ceased transmission.