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This page only shows primary logo variants.
For other related logos and images, see:
1970-1972 1972–1973 April-June 1973 June-July 1973 July 1973 July-August 1973
1970-1972 1972–1973 April-June 1973 June-July 1973 July 1973 July-August 1973
1973–2002; 2012–present 2002–2003 2003–2009 2009–2012 2012–present  
1973–2002; 2012–present 2002–2003 2003–2009 2009–2012 2012–present

Syzygy Co.[]

1970-1972[]

Atari - 1970

Atari Inc.[]

1972–1973[]

Atari first logo 1973
Designer:  Unknown
Typography:  ITC Busorama Bold
Launched:  June 27, 1972

Atari was first incorporated on June 27, 1972. This logo was used only on a handful of print ads and documents pertaining to their Pong arcade game.

April–June 1973[]

Atari - 1973 Apr

The S/A logo stood for Syzygy/Atari, as Syzygy was still operating as a separate engineering unit at the time.

June–July 1973[]

Atari logo 1973

In June the S/A logo was slightly modified. A very sci-fi styled Atari wordmark was added alongside.

July 1973[]

Atari - 1973 Jul

This logo was only used in the first half of July 1973.

July–August 1973[]

Atari - 1973 July

Using a modified lettering style to the logo introduced a month prior, this transitional logo marks the first appearance of the iconic “Fuji” symbol designed by George Opperman. It was first publicly used in mid-July 1973, in promotional materials for the game Space Race.

1973–2002; 2012–present[]

Atari 1972
Designer:  George H. Opperman and
Evelyn Seto of
Opperman-Harrington, Inc.[1]
Typography:  Harry Fat
Launched:  August 1973

First seen in an advertisement in the August 4, 1973 edition of Cash Box magazine. This logo is still used as a print logo.

2002–2009[]

2002–2003[]

Atari Logo1

In 2002, the font of the wordmark was changed and the logo was enclosed in a red rectangle.

2003–2009[]

Atari Logo2
Designer:  BrandEquity
Typography:  Harry (modified)
Launched:  2003

In May 2003, the color of the red rectangle was changed and the symbol was slightly modified.

2009–2012[]

GW81H93
Logopedia InfoWhite BETTER LOGO NEEDED

In 2009, Atari reintroduced the classic 1972 logo, albeit using the modified typeface used in the 2002 logo.

2012–present[]

Atari Official 2012 Logo

In 2012, the 2009 logo was replaced with the unmodified 1972 logo in a red box.

See also[]

External links[]


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