Atari SA

This article is about the French holding company. For the original American company and brand, see Atari. For its subsidiary, owner of the Atari brand, see Atari Interactive. For the current game publisher, see Infogrames.



1983–1984	1984–1996	1996–2000	2000–2009	2009–2010	2010–present

Atari, SA (formerly Infogrames Entertainment SA) is a French holding company who owns Atari, Inc. and Atari Interactive, the latter being the owner of the Atari trademark.

Infogrames Entertainment, SA (first incarnation)[]

1983–1984[]

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1984–1996[]

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The logo is an armadillo with the colors blue, green, yellow, red and fuchsia on its back.

1996–2000[]

Designer:

Unknown

Typography:

Albertus

Launched:

Unknown

In 1996, the design of the armadillo was made more abstract and stylized. The color palette of the rainbow was also slightly altered, replacing the colors yellow and fuchsia with orange and purple.

2000–2009[]

Designer:

Unknown

Typography:

Eurostile Bold

Launched:

Unknown

The logo was slightly modified in 2000, removing the legs of the armadillo and a shadow was added under it. The "Infogrames" wordmark is now placed on the middle and the rainbow was completely ditched from the logo. It was used on games until 2003, when all of Infogrames' subsidiaries and divisions were rebranded as "Atari". The company itself was still called Infogrames Entertainment, SA. until 2009, when it also changed its name to an Atari branded name, that being Atari, SA.

Atari, SA[]

2009–2010[]

In October 2008, Infogrames purchased the minority shareholders of Atari, Inc., meaning they owned 100% of all the US owned Atari businesses. Due to this, the shareholders of Infogrames and the US Atari companies all agreed to rename Infogrames Entertainment SA to Atari, SA in May 2009, taking advantage of the ownership of the Atari brand name.

2010–present[]

◄	Atari, Inc. (1972-1992) Atari Corporation (1984-1996) Atari Games Hasbro Interactive

Atari SA

Infogrames (as an indie publishing label)

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