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| 2001-2015 | 2015-2022 | 2022 (tentative) | 2022-present |
SportMaster Ukraine[]
2001-2015[]
Ukrainian branch of Russian sport goods store SportMaster was opened in 2001.
2015-2022[]
After the start of Russo-Ukrainian War SportMaster had switched the letters in its name to Latin trying to avoid the boycott of Russian brands.
Athletics[]
2022 (tentative)[]
Following the sanctions against Russian companies SportMaster's Ukrainian branch was sold. When Russia launched its full-scale invasion of Ukraine in 2022 the brand decided to distance from the original owners and in March the company was renamed.
2022-present[]
The rebranding was done in May. The new logo was simplified and had a colors matching the old brand as well as Ukraine's national flag.