|Emblems • Other|
The official logo for the centennial Olympics was revealed on February 13, 1992. It was designed by Landor Associates. The "100" indicates the 100th anniversary of the modern Olympics.
Whatizit (First version)
Izzy (Final version)
Product of information technology
John Ryan (from DESIGNefx)
During the closing ceremony of the Olympic Games Barcelona '92, the mascot was introduced. The mascot was named Whatizit, (as in "What is it?") it was criticized with a lot of backlash and years later Whatizit was renamed and was refocused to targeting at children than adults. Whatizit was renamed Izzy and he appeared in licensing materials for the Games.