Label design (78 rpm releases, 1948–1960, occasionally revived on later LPs).
Label design (45 rpm releases, 1951–1956).
Label design (45 rpm releases, 1956–1962.)
Label design (45 rpm releases, 1962–1987 in the U.S. and in Canada through 1989.)
Label design (45 rpm releases, 1987–1990.)
Label design (45 rpm releases, 1990–2004.)
2005 variant
Atlantic Records was founded in October 1947. Three months later, this logo debuted on the company's first 78 rpm releases[1].
This logo continued to be used on 45 rpm record labels for decades following the introduction of the "spinner" in 1957. It was also used as a primary logo for a short time in 2005, before a slightly revised version (shown below) was introduced later that year.
1949–1952 (secondary)[]
When Atlantic Records released its first album in April 1949[2], its labels bore a slightly different logotype with non-italicized outlined lettering.
1952–1959 (secondary)[]
Variant used on EPs
By the release of Erroll Garner's Piano Solos in 1952, the album logotype had been modified with the addition of solid lettering and an underline.
As with the prior version, this wordmark was used on labels only. Album covers of the 1950s simply bore the word "ATLANTIC" in any font available.
The first version of the Atlantic "spinner" appeared on album covers in October 1957, and replaced the 1952 logo on labels in 1959. The negative space between the blades was often filled with an accent color.
1959–1962 (secondary)[]
Variant used on labels
In 1959, the spinner began to be accompanied on back covers by a block "A" in white against a black background. The earliest album known to bear this logo was Wilbur De Paris' That's a Plenty, released in November 1959.
In mid-1960, a horizontal version with a black "A" and white spinner began to appear on record labels. The spinner continued to be used alone on front covers for the duration of this period.
1962–1966[]
Version without "Atlantic," used on album covers in 1965-66.
The Atlantic logo began to be standardized in April 1962. The "A" and spinner were now positioned horizontally, with common foreground and background colors and the word "ATLANTIC" sandwiched vertically between. Charlie Mingus' Oh Yeah was among the first albums on which this logo appeared.
1966–2005, 2015-present[]
Designer:
Unknown
Typography:
Microgramma
Launched:
August 1966
Colorized version, introduced on LP labels in 1968.
Icon
40th anniversary logo (1988)
50th anniversary logo (1998)
Christmas version (December 2015–January 2016)
75th anniversary logo (2022)
In 1966, the "A" and spinner were combined within a rectangular container with "ATLANTIC" written below. The earliest album known to bear this logo was The Exciting Wilson Pickett, released in August of that year. With the exception of the 2005 to 2015 period, it has remained Atlantic's primary logo since.