For other related logos and images, see:
Auchan was founded in 1961 by Gérard Mulliez.
1983–2015; 1988–2003 (United States); 1996–2018 (Poland)
In 1983, Auchan adopted a new logo, replacing the "A" in a circle by the "A-bird" (the "A" behind a robin). This bird would mean sympathy and is closer to the human.
2015–present; 2018–present (Poland)
Auchan unveiled their slightly modified logo on May 28, 2015, with a new motto : "Et la vie, vous l'aimez comment ?" (How do you like life?). The "a" has been altered, as same as the typeface, and the robin got redesigned. In 2018 Auchan change slogan from "Et la vie, vous l'aimez comment ?" to "Auchan, et la vie change. (Auchan, and life changes.)"