This logo shows Audi in a union with 3 other German car brands that formed Auto Union: DKW, Horch and Wanderer. As time went by, the logo evolved, yet has since always continued with the four rings, symbolizing the strength of the union.
On January 29, 2009, the wordmark was removed and replaced with a left-aligned wordmark in the new Audi Type corporate typeface.
2016–present[]
Designer:
Unknown
Typography:
Audi Type (corporate identity)
Launched:
2016
The wordmark was removed altogether and the rings are now rendered in plain black, rather than in a metallic 3D effect. The Audi wordmark no longer appears with the four rings, but instead with the company slogan. Audi Type, the font used on the wordmark, is the exclusive corporate typeface of Audi AG, used on advertising.
Notes 1Joint-venture with JAC Motors. 2Volkswagen Group is part of a consortium with BMW & Daimler who altogether own 74%. 3Now owned by Bugatti Rimac, a joint venture of Porsche and the Rimac Group. 4Joint venture with Ally Financial.