The wordmark continued to be used in a few countries up until 2021; however, the 1989 icon replaces the 1968 one.
1989–1993
SVG NEEDED
Designer:
Coleman, LiPuma, Segal & Morrill
Typography:
Custom
Launched:
October 1, 1989
Drafts of the updated Aunt Jemima portrait, as well as the final result being compared to the 1968 portrait
1993–2020
SVG NEEDED
2020–2021
SVG NEEDED
Starting in mid-to-late June 2020, many brands with black or mixed-race characters incorporated into their branding (examples include Uncle Ben's, Eskimo Pie, Cream of Wheat, Mrs. Butterworth's, and namely, Aunt Jemima) announced they would make changes to their logos, packaging and even names following protests over systematic racism against them.
On June 17, 2020, the owner of Aunt Jemima, Quaker (a subsidiary of PepsiCo), announced that the name would be scrapped along with its logo and branding.
The Aunt Jemima emblem was removed from packaging in November 2020, leaving just the original name with the 1993 font (see logo above), with the name change being delayed to 2021.
Pearl Milling Company
2021–present
The new name replacing the Aunt Jemima brand - Pearl Milling Company - was announced on February 9, 2021. The name is a reference to the company that originally created the Aunt Jemima formula.
The logo has a near identical font when compared to the 1993 logo. The logo uses a mill illustration in lieu of the Aunt Jemima illustration.
While receiving praise for removing any racial past of the original name and logos, the new name and logo have been criticized as generic.