Contents

1889–1912 1912–1925 1925–1950 1950–1968 1968–1989 1989–2020
1889–1912 1912–1925 1925–1950 1950–1968 1968–1989 1989–2020


1889–1912

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1912–1925

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1925–1950

Aunt jemima.jpg

1950–1968

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1968–1989

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The wordmark is still used in a few countries to this day; however, the 1989 icon replaces the 1968 one. 

1989–2020

Aunt Jemima logo.jpg

2020 (tentative)

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Starting in mid-to-late June 2020, many brands with mixed-race characters incorporated into their branding (including Uncle Ben'sEskimo PieCream of WheatMrs. Butterworth's, and namely, Aunt Jemima) said they would make changes to their logos, packaging and even names following protests over "systematic racism" against them.

On 17 June 2020, the owner of Aunt Jemima, Quaker (a subsidiary of PepsiCo), announced that the name is to be scrapped along with its logo and branding. The image of Aunt Jemima will be removed from packaging later in 2020, while the name change will happen at a later date.


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