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1889–1912 1912–1925 1925–1950 1950–1968 1968–1989
1889–1912 1912–1925 1925–1950 1950–1968 1968–1989
1989–1993 1993–2020 2020–2021 2021–present 2023–present
1989–1993 1993–2020 2020–2021 2021–present 2023–present

Aunt Jemima

1889–1912

AuntJemima1889oldlogo

1912–1925

BfEM6w CAAAMRBE

1925–1950

Aunt jemima

1950–1968

Aunt jemima 1966
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1968–1989

Aunt jemima 1985
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The wordmark continued to be used in a few countries up until 2021; however, the 1989 icon replaces the 1968 one.

1989–1993

Aunt jemima 1989
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Designer:  Coleman, LiPuma, Segal & Morrill
Typography:  Custom
Launched:  October 1, 1989

1993–2020

Aunt-Jemima-1989
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2020–2021

Aunt-jemima-2020
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Starting in mid-to-late June 2020, many brands with black or mixed-race characters incorporated into their branding (examples include Uncle Ben's, Eskimo Pie, Cream of Wheat, Mrs. Butterworth's, and namely, Aunt Jemima) announced they would make changes to their logos, packaging and even names following protests over systematic racism against them.

On June 17, 2020, the owner of Aunt Jemima, Quaker (a subsidiary of PepsiCo), announced that the name would be scrapped along with its logo and branding.

The Aunt Jemima emblem was removed from packaging in November 2020, leaving just the original name with the 1993 font (see logo above), with the name change being delayed to 2021.

Pearl Milling Company

2021–present

Pearl Milling Company

The new name replacing the Aunt Jemima brand - Pearl Milling Company - was announced on February 9, 2021. The name is a reference to the company that originally created the Aunt Jemima formula.

The logo has a near identical font when compared to the 1993 logo. The logo uses a mill illustration in lieu of the Aunt Jemima illustration.

While receiving praise for removing any racial past of the original name and logos, the new name and logo have been criticized as generic.

2023–present

PMC 2023
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