This page only shows primary logo variants. For other related logos and images, see:
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1932–1962 | 1935–1962 | 1962–1965 | 1965–1974 | 1974–present | 2002–2019 | 2018–present |
The Australian Broadcasting Corporation (ABC), founded in 1932, is Australia’s national broadcaster. It is funded by Australian taxpayers but specifically independent of Government and politics in the Commonwealth. The ABC plays a leading role in journalistic independence and is fundamental in the history of broadcasting in Australia.
Australian Broadcasting Commission[]
1932–1962[]
The ABC was first founded on 1 July 1932 as the Australian Broadcasting Commission. This was the first logo to be seen on some stationery, publications, microphone badges and vehicles, as well as cricket books until at least 1935.
1935–1962[]
1962–1965[]
1965–1974[]
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In 1965, ABC graphics designer, Bill Kennard, who had been experimenting with telerecording of the cathode ray oscilloscope displays, submitted a design which was part of the waveform from an oscilloscope. The letters A-B-C were added to the design and it was adopted as the ABC's official logo. Kennard was presented with £25 for his design.
Australian Broadcasting Commission/Corporation[]
1974–present[]
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Introduced in late 1974, the Lissajous curve design experienced its first facelift with the line thickened to allow for colour to be used. It would also be treated to the ‘over and under’ effect, showing the crossover of the line in the design.
On 1 July 1983, the Australian Broadcasting Commission changed their name to the Australian Broadcasting Corporation while continuing to use the same design as before. Although this logo was entirely phased out during 2002, it was revived in the ABC3 logo in 2009, with the rest of the ABC soon following suit.
This logo would serve as the ABC’s long-running design with a lifespan of more than 40 years.
Australian Broadcasting Corporation[]
2002–2019[]
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On 1 July 2002, with the celebration of its 70th anniversary, the ABC adopted a new logo across all of its media outlets.
This logo utilized a silver 3D texture with the crossover design being left intact and is flanked with the ABC type to accompany it. Although it is no longer in use by the corporation as of 2018, it was still used on some of the ABC's radio station logos until mid-2019. This logo was designed by Harcus Design.
2018–present[]
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Following the on-air revival of the plain 1974 logo in 2014, the ABC reinstated the classic symbol in 2018 while using a new custom corporate font, ABC Sans, that was introduced by ABC News in 2017. The change comes with a press release that the ABC released on 12 February announcing a new brand positioning under its tagline, Yours.
External links[]
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