1961—1986 1986—2007 2007—2016 2016—present 2020
1961—1986 1986—2007 2007—2016 2016—present 2020

Australian Made is a trademark logo made to signify goods that were made, grown, manufactured or caught within Australia. Many products can also use the phrase 'Made in Australia' or 'Australian Made' and some products show the national flag, provided the entirety of the product is sourced from or made domestically.


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In 1961, the Associated Chambers of Manufacturers in Australia launched a national campaign under the name 'Operation Boomerang' which encouraged companies and the public to buy locally made products.



Ausmade originalkanga
Designer:  Ken Cato
Typography:  Frutiger
Launched:  1986
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In 2007, the symbol was refreshed; notably by rounding the triangles edges and smoothing the kangaroo figure.


AustralianMade 2016
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Thirty years after the logo was first utilised, the Australian Government unveiled an updated version of the logo which adds a yellow meter below the logo. The bar in the updated version shows what percentage of ingredients used in the product originate in Australia.

The new regulation for the symbol's use is as follows:

  • The kangaroo symbol is reserved for products which have been made, grown or in some way created in Australia.
  • The bar is used on products which contain any ingredients originating in Australia, indicating the percentage of locally-sourced ingredients. The kangaroo is exempt if the product was made or grown overseas.
  • Both the kangaroo and bar are removed if the product is completely sourced from overseas. Even if the product is packed in Australia, the logo doesn't apply.


AustralianMade 2020

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In July, the icon was refreshed and adopted the colour scheme of the new international image of Australia. There was early confusion and public outrage that that wattle icon was replacing the kangaroo entirely, but this was quickly corrected by officials.

After the retraction of the new Australia logo, this logo was also retracted.